Is Viator Tours & Attractions free?

Yes, Viator Tours & Attractions is completely free to download and use.

What do users think of Viator Tours & Attractions?

Viator Tours & Attractions users feel excited, based on 308K reviews with a 4.9/5 average rating. Users praise: Ease of Use, Variety. Common complaints: Login/Verification Loops, Customer Service.

What are Viator Tours & Attractions's main features?

Viator Tours & Attractions's key features include Reserve Now & Pay Later, Viator Rewards, Direct Guide Communication, Offline Ticket Access. Standout differentiators: Reserve Now & Pay Later, Viator Rewards, Direct Guide Communication.

Is Viator Tours & Attractions available on iOS and Android?

Yes, Viator Tours & Attractions is available on iOS (App Store) and Google Play (Android).

Viator Tours & Attractions

Viator

Viator Tours & Attractions

Name: Viator Tours & Attractions
Availability: InStock
Rating: 4.92562 (5 reviews)
Author: Viator

v15.5.1

Viator

308K ratings

App Store →Play Store →

Travel #45

Report updated Apr 2, 2026

Viator Tours & Attractions

v15.5.1

Viator

308K ratings

Travelers seeking a comprehensive, flexible, and reliable platform to discover and book curated tours, attractions, and unique local experiences.

App Store →Play Store →

Travel #45

What Is Viator Tours & Attractions?

Launched May 16, 2011
Updated Mar 2026

Viator is a premier travel marketplace aggregator that simplifies the discovery and booking of tours and attractions. By integrating Tripadvisor reviews and offering flexible payment options like Klarna, it provides a comprehensive, one-stop solution for global travelers. Despite a strong market position, the app is currently experiencing a decline in sentiment due to technical authentication bugs and customer service friction. Addressing these operational pain points is critical to maintaining its competitive edge against rivals like GetYourGuide and Klook.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited

Ease of Use

What does it look like?

What are the key features?

Reserve Now & Pay LaterDifferentiator

Allows users to secure bookings without immediate payment.

Viator RewardsDifferentiator

Loyalty program for future booking discounts.

Direct Guide CommunicationDifferentiator

In-app messaging with tour guides.

Offline Ticket AccessStandard

View tickets without internet.

Flexible CancellationStandard

Free cancellation up to 24 hours.

WishlistsBasic

Save activities for later.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited

“Recent user voice shows a excited sentiment. Users appreciate ease of use and variety, but report login/verification loops and customer service.”

What Users Love

Ease of Use

Booking couldn't have been easier

User friendly

Variety

Great way to discover cities

Competitive pricing

Pain Points

Stuck in verification loop

Unable to log in

Customer Service

Refused refund

No compassion

High confidence · 99 reviews available

How is it ranked?

Chart	Rank	Change
Free	#45

No ranking data for this selection.

What are the pros and cons?

Pros

Massive inventory
Tripadvisor integration
Financial flexibility features

Cons

Authentication bugs
Customer service friction
Declining sentiment trend

What is the market outlook?

Growth Opportunities

Automated CS support
Niche experience expansion
Loyalty program growth

Market Threats

Aggressive expansion by Booking.com/Expedia
Niche competitor disruption
Brand trust erosion

Who competes with Viator Tours & Attractions?

The Nemesis

GetYourGuide: Plan & Book

★4.9 (265K)

GetYourGuide

Mixed

Direct marketplace competitor offering identical inventory of tours, activities, and attractions with similar offline ticket and booking management features.

Contenders

Klook: Travel & Activities

Klook Travel Technology Limited

A major global aggregator of tours and experiences that directly competes for the same international traveler demographic with a heavy focus on mobile-first booking.

Expedia: Hotels, Flights, Cars

★4.8 (5623K)

Expedia, Inc.

Mixed

Leverages a massive travel ecosystem to cross-sell tours and activities to users already booking flights and hotels.

Booking.com: Hotels & Travel

★4.8 (5804K)

Booking.com

Mixed

Aggressive expansion into the 'Attractions' vertical allows them to capture the same user base during the hotel booking flow.

Same Space

Airbnb

★4.8 (700K)

Airbnb, Inc.

Upset

Competes through its 'Experiences' platform, targeting travelers looking for unique, host-led local activities.

Trip.com: Book Flights, Hotels

Trip.com Travel Singapore Pte. Ltd.

Intel available

A comprehensive travel platform that includes a robust tours and tickets booking engine for global travelers.

What are the key takeaways?

Viator Tours & Attractions is a exciting travel app that is completely free. With a 4.9/5 rating from 308K reviews, it excites its users from users. Users particularly appreciate ease of use, though login/verification loops remains a common concern.

Best for: Travelers seeking a comprehensive, flexible, and reliable platform to discover and book curated tours, attractions, and unique local experiences.

How much does it cost?

Model: free

Tiers:

Free app downloadPay-per-booking

Marketplace aggregator model; revenue generated via commissions.

iOS Version

15.5.1

Android Version

15.5.0

Release Date

May 16, 2011

iOS Price

Free

Android Price

Free

Developer

Viator