Report updated Mar 24, 2026
Voi – e-scooters & e-bikes
For urban dwellers and commuters looking for an eco-friendly, efficient, and cost-effective alternative to public transit or private car ownership.
Voi – e-scooters & e-bikes is a challenged travel app that is free with in-app purchases. With a 4.9/5 rating from 8.5K reviews, it faces significant user friction. Users particularly appreciate ease of use, though billing and payment issues remains a common concern.
What is Voi – e-scooters & e-bikes?
Current Momentum
v7.152
Hi there, rider! We are always striving to make your experience with Voi even better and more awesome. So make sure you have automatic updates turned on to stay up-to-date! Improvements in this version include: - Usability improvements and bug fixes Until next time, have a good one!
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
TravelNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Access to both electric scooters and e-bikes within a single application
In-app educational micro-courses on traffic rules and safety that reward users with free rides
Beginner-friendly setting that caps maximum speed for new riders learning to operate the vehicle
Subscription options, minute bundles, and pay-as-you-go models with unlimited unlocks
Real-time location tracking to find nearby vehicles for rent
How much does it cost?
- Pay-as-you-go per ride
- Voi Pass subscriptions
- Bundles of discounted minutes
Monetization focuses on high-frequency users through subscription passes and bundles, while maintaining accessibility via pay-as-you-go options.
Who Built It?
Providing urban commuters with on-demand electric scooters and bikes to reduce reliance on private vehicles. Enabling efficient, sustainable city travel through a multi-modal micromobility platform.
Portfolio
1
Apps
Who is VOI Technology AB?
Voi operates as a European micromobility leader, distinguishing itself through a heavy emphasis on safety-first gamification via its 'RideSafe Academy' and a commitment to urban sustainability. Their moat is built on deep integration with municipal infrastructure and regulatory compliance, which is essential for operating in dense European city centers. The current strategic tension lies in balancing their core utility as a transit provider against recent user sentiment challenges regarding billing transparency and service reliability.
Who is VOI Technology AB for?
- Urban dwellers
- Daily commuters seeking eco-friendly
- Efficient
- Cost-effective alternatives to public transit or private car ownership
Portfolio momentum
Released 2 updates in the last 6 months for their single active application, indicating a maintenance-focused development cycle.
What do users think recently?
High confidence · 49 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate ease of use and convenience for travel, but report billing and payment issues and technical failures and app stability.
Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.
What is the competitive landscape for Voi – e-scooters & e-bikes?
How's The Travel Market?
Market outlook for this category
Available very soon
The outtake for Voi – e-scooters & e-bikes
Strengths to defend, gaps to attack
Core Strengths
- Strong brand identity focused on safety and sustainability
- Multi-modal fleet (scooters and bikes)
- Innovative safety features like the RideSafe Academy
Critical Frictions
- Significant trust deficit due to billing practices
- Unreliable app stability and hardware connectivity
- Ineffective customer support resolution
Growth Levers
- Introduce transparent, real-time billing notifications
- Expand loyalty programs for incident-free riders
- Improve support automation for billing disputes
Market Threats
- Increasing regulatory scrutiny
- High churn rate due to financial trust issues
- Aggressive competition from other mobility providers
Key Takeaways
Voi – e-scooters & e-bikes is a challenged travel app that is free with in-app purchases. With a 4.9/5 rating from 8.5K reviews, it faces significant user friction. Users particularly appreciate ease of use, though billing and payment issues remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon