Updated Mar 24, 2026
Updated Mar 24, 2026
Voi – e-scooters & e-bikes
Urban dwellers and commuters looking for an eco-friendly, efficient, and cost-effective alternative to public transit or private car ownership.
What Is Voi – e-scooters & e-bikes?
Voi is a European micromobility leader providing e-scooters and e-bikes for urban commuters. The app focuses on sustainability and safety, distinguishing itself with the 'RideSafe Academy' which gamifies safety education.
Despite a strong market presence, the app is currently suffering from a decline in user sentiment. While the core utility is praised, significant issues regarding billing transparency and technical reliability are creating a trust gap that threatens long-term retention.
What users think recently
Key Features
Access to both electric scooters and e-bikes within a single application
In-app educational micro-courses on traffic rules and safety that reward users with free rides
Beginner-friendly setting that caps maximum speed for new riders learning to operate the vehicle
Subscription options, minute bundles, and pay-as-you-go models with unlimited unlocks
Real-time location tracking to find nearby vehicles for rent
Recent User Sentiment
What Users Love
Easy to use and worked seamlessly right away.
Easy to use, instructions were simple and we were on our way within minutes.
A fun way to get around the city! Especially in the summer heat.
Very easy to understand and helped on a long walk.
Pain Points
They auto signed me up for a monthly pass subscription and has charged me for 3 months without permission.
They charged me 25€ for a 5 min ride... I emailed support and they first tried to offer me credits instead of giving me my money back.
App updated and completely stopped working.
Sometimes I cannot open the app. I try restarting my phone... it doesn't work.
Support system is pathetic in resolving the issue.
I sent 3 help tickets got no responses.
High confidence · 49 reviews analyzed
Voi – e-scooters & e-bikes Pros and Cons
Pros
- Strong brand identity focused on safety and sustainability
- Multi-modal fleet (scooters and bikes)
- Innovative safety features like the RideSafe Academy
Cons
- Significant trust deficit due to billing practices
- Unreliable app stability and hardware connectivity
- Ineffective customer support resolution
Market Outlook
Growth Opportunities
- Introduce transparent, real-time billing notifications
- Expand loyalty programs for incident-free riders
- Improve support automation for billing disputes
Market Threats
- Increasing regulatory scrutiny
- High churn rate due to financial trust issues
- Aggressive competition from other mobility providers
The Bottom Line
Voi – e-scooters & e-bikes is a frustrating travel app that is free with in-app purchases. With a 4.9/5 rating from 8.4K reviews, it frustrates many users from users. Users particularly appreciate ease of use, though billing and payment issues remains a common concern.
Best for: Urban dwellers and commuters looking for an eco-friendly, efficient, and cost-effective alternative to public transit or private car ownership.
App Details & Pricing
Model: freemium
Monetization focuses on high-frequency users through subscription passes and bundles, while maintaining accessibility via pay-as-you-go options.