By Brivo
Report updated Apr 11, 2026
Brivo Mobile Pass
For enterprise, commercial real estate, and multi-family property administrators and users.
Brivo Mobile Pass is a challenged utilities app that is available. With a 4.7/5 rating from 156.9K reviews, it faces significant user friction. Users particularly appreciate convenience of keyless entry, though unreliable door unlocking remains a common concern.
What Is Brivo Mobile Pass?
Current Momentum
v4.27.2
General bug fixes and under-the-hood improvements.
Active Nemesis
HID Mobile Access
By HID Global
Other Rivals
7-Day Rank Pulse 🇺🇸
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Replaces physical keys and access cards with smartphone-based digital credentials
Centralized administration of access control via the Brivo Access cloud platform
Administrators can email digital passes to users for instant, hardware-free access setup
Integrates access control with video surveillance, visitor management, and intrusion detection
Scalable control for managing security across 10 to 10,000 locations
Who is it for & how much does it cost?
Target Audience
Enterprise, commercial real estate, and multi-family property administrators and users.
Pricing
Subscription- Free app download
- Requires active Brivo Access cloud-based account
Monetization is tied to the enterprise B2B SaaS platform subscription; the app acts as a utility layer for the service.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Brivo make?
What do users think recently?
High confidence · 156.9K reviews analyzed
What is the recent mood?
“Recent user voice shows a frustrated sentiment. Users appreciate convenience of keyless entry, but report unreliable door unlocking and slow performance and latency.”
What Users Love
Takes the stress out of having to have my key fob with me
What Frustrates Users
It waves its hands and says it unlocked the door. But no, it did not.
Have to try 5 times before gate opens
Takes 45 seconds to open doors
It takes way too long to unlock over a minute sometimes
Continually logs me out at the most inconvenient times
Keeps logging me out every time I open the app
What is the competitive landscape for Brivo Mobile Pass?
How's The Utilities Market?
How does it evolve in the Utilities market?
| Chart | Rank | Change |
|---|---|---|
| Free | #95 | ▼10 |
Utilities Market Trend
Utilities market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Head to Head
Brivo leads in cloud-native management and sheer mobile adoption, but HID maintains the edge in hardware reliability and enterprise trust. Brivo's current declining sentiment regarding unlocking reliability gives HID a strategic opening to reclaim mobile-first users.
What sets Brivo Mobile Pass apart
- +
Significantly larger mobile user base with a higher volume of ratings and feedback
- +
More streamlined cloud-based administration for multi-site management
What's HID Mobile Access's Edge
- -
Superior hardware compatibility across diverse office environments
- -
More robust security certifications and encryption standards (Seos)
Peers
Latch App
★4.7 (154K)Latchable, Inc.
While focused on multi-family residential, Latch competes for the same 'smart building' ecosystem and user attention.
Integrated hardware/software ecosystem including smart locks and cameras
Stronger focus on tenant experience and delivery management
ButterflyMX
★4.8 (93K)ButterflyMX, Inc.
A leading video intercom app that users often use alongside or instead of Brivo for building entry.
Focuses on video-first visitor entry and delivery authorization
Virtual keys for guests and service providers
Avigilon Alta Open
OpenPath Security, Inc.
A modern, cloud-first competitor known for high reliability and a superior user experience in touchless entry.
Patented Triple Path technology (WiFi, Bluetooth, Cellular) for faster unlocking
Highly rated 'Wave to Unlock' feature that doesn't require opening the app
The outtake for Brivo Mobile Pass
SWOT Analysis
Core Strengths
- Massive user base (143k+ iOS ratings)
- Unified security (video + access) integration
- Cloud-native multi-site management
Critical Frictions
- High unlock latency (45s+)
- Unreliable Bluetooth/NFC handshake
- Frequent session expiration/forced logouts
Growth Levers
- Native Apple/Google Wallet integration
- Triple Path connectivity (WiFi/BT/Cellular) for reliability
- Offline access mode for credentials
Market Threats
- HID's hardware dominance and security standards
- Openpath's superior touchless UX
- SwiftConnect's 'Wallet-first' disruption
What are the next best moves?
Optimize Bluetooth/NFC handshake to reduce unlock latency.
Users report wait times of 45-60 seconds, which is the #1 complaint and a primary driver of the 'Upset' sentiment.
Implement persistent authentication to eliminate forced logouts.
Frequent logouts at entry points are cited as a major friction point and safety concern for residents.
Develop Apple Wallet 'Express Mode' integration.
Competitor SwiftConnect is gaining traction by bypassing the app-open requirement entirely via native wallet support.
Feature Gaps vs Competitors
- Seos technology for enhanced encryption (available in HID)
- Triple Path technology for faster unlocking (available in Openpath)
- Native Apple Wallet integration (available in SwiftConnect)
- Twist and Go gesture technology (available in HID)
Key Takeaways
Brivo Mobile Pass is a market leader in cloud-native access management, but it is currently failing its users on the core promise of reliable entry. If the 45-second latency and forced logout issues are not resolved, the app risks mass churn to more agile, UX-focused competitors like Openpath or Wallet-native solutions like SwiftConnect.
Where Is It Heading?
Declining
App Store ranking dropped 10 positions recently to #95 in category.
User sentiment is 'Upset' due to critical reliability failures in the core unlocking feature.
Recent updates (v4.27.2) are limited to bug fixes, suggesting no immediate major feature response to competitors.