By Cloudflare
Report updated May 5, 2026
1.1.1.1: Faster Internet
For mobile users seeking improved internet privacy, security against web-based threats, and reduced latency.
1.1.1.1: Faster Internet is an established utilities app that is free with in-app purchases. With a 4.5/5 rating from 215.4K reviews, it shows polarized user reception. Users particularly appreciate free access to the network service provides reliable connectivity for users in restricted regions, though frequent connection drops and unstable network performance following the latest update on mobile devices remains a common concern.
What is 1.1.1.1: Faster Internet?
1.1.1.1 is a mobile utility app that provides encrypted DNS and VPN-like traffic routing for improved privacy and speed.
Users hire this app to bypass regional restrictions and secure mobile traffic without the complexity or battery overhead of traditional VPNs.
Current Momentum
v6.31 · 2w ago
Maintenance- Added TCP fallback for MASQUE protocol.
- Disabled Cloudflare One Zero Trust login.
Active Nemesis
NordVPN: VPN Fast & Secure
By Nordvpn S.A.
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Access to a larger, optimized network of data centers to reduce latency and improve browsing speed
DNS-level filtering to block malware, phishing, and crypto-mining threats
Encrypts traffic leaving the device to prevent snooping on network activity
How much does it cost?
- Free 1.1.1.1 with WARP service
- Paid WARP+ subscription for unlimited data and access to larger network
Freemium model uses a paid-gate for performance-enhancing network access while offering free data via referral loops.
Who Built It?
Cloudflare
Securing and accelerating mobile internet traffic for consumers and enterprises through a global edge network.
Portfolio
3
Apps
Who is Cloudflare?
Cloudflare leverages its massive global infrastructure to offer mobile security as a performance benefit rather than a friction point. Their primary moat is the proprietary WARP protocol and a distributed edge network that bypasses traditional VPN latency, making high-level encryption invisible to the end-user. The portfolio signals a strategic expansion from consumer privacy tools toward enterprise Zero Trust mobility, targeting the remote-work security market.
Who is Cloudflare for?
- Privacy-conscious consumers
- Enterprise IT departments managing remote or hybrid workforces
Portfolio momentum
Released 7 updates across 3 apps in the last 6 months, maintaining a 100% active portfolio with the most recent release 13 days ago.
What other apps does Cloudflare make?
What do users think recently?
High confidence · 49 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate free access to the network service provides reliable connectivity for users in restricted regions, but report frequent connection drops and unstable network performance following the latest update on mobile devices.
Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.
What is the competitive landscape for 1.1.1.1: Faster Internet?
How's The Utilities Market?
How does it evolve in the Utilities market?
The app holds the #34 Free position in its category (↑3) but sits at #99 Free overall (↓43). This divergence signals that while the app maintains strong utility-category relevance, it struggles to sustain broad-market momentum against general-purpose privacy tools.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇸🇳 Senegal | Utilities | iOSFree | #23 | ▼2 |
| 🇺🇸 US | Utilities | iOSFree | #48 | ▼2 |
The rivals identified
The Nemesis
Head to Head
The target app must emphasize its speed and simplicity to differentiate from NordVPN's feature-heavy, security-suite approach.
What sets 1.1.1.1: Faster Internet apart
Cloudflare's infrastructure provides superior latency and connection speeds by leveraging the global 1.1.1.1 network backbone.
The 'WARP' protocol offers a more lightweight, battery-efficient experience compared to traditional heavy-duty VPN clients.
What's NordVPN: VPN Fast & Secure's Edge
Provides a more robust feature set for power users, including dedicated IP options and double-hop encryption.
Stronger brand positioning as a comprehensive privacy suite rather than just a simple connection utility.
Contenders
Proprietary Lightway protocol optimizes connection speeds and battery life for mobile-first users.
Maintains a consistent 16-release cadence over six months, signaling high investment in stability and performance.
Integrates VPN functionality directly into the browser experience, removing the need for a standalone utility app.
Leverages a massive user base from its search engine and browser to cross-sell privacy features.
Focuses on a simplified, one-tap connection model that appeals to casual users avoiding complex configurations.
Maintains a large user base by positioning itself as a low-friction, free-access alternative to premium services.
Peers
Bundles VPN with identity theft protection and device security, appealing to users seeking all-in-one solutions.
High update frequency indicates a focus on maintaining security standards across a wide range of devices.
Integrates AI-powered search and browsing tools that provide value beyond simple connection privacy.
Deep integration with the Microsoft ecosystem provides a strong retention hook for enterprise and personal users.
New Kids on the Block
GearUP: Lower Lag Game Booster
★4.3 (269.2K)GearUP Portal PTE. LTD.
⚡Emerging as a specialized niche competitor by focusing on latency reduction for mobile gaming rather than general privacy.
Targets the specific pain point of mobile gaming lag with specialized routing, differentiating from general-purpose VPNs.
High release cadence of 13 updates in six months shows rapid iteration on game-specific connection optimizations.
The outtake for 1.1.1.1: Faster Internet
Strengths to defend, gaps to attack
Core Strengths
- Global network backbone provides superior latency
- One-touch interface minimizes onboarding friction
Critical Frictions
- High battery consumption during background use
- Unstable connection performance post-update
- Fragmented subscription management across platforms
Growth Levers
- Expand B2B security partnerships
- Integrate home screen widgets for connection state
Market Threats
- NordVPN’s high-frequency update cadence
- Browser-integrated VPNs reducing standalone utility need
What are the next best moves?
Rebuild connection stability logic because frequent drops are the top complaint → reduce churn
Connection drops are the #1 complaint theme in user sentiment data.
Trade-off: Pause the home screen widget development — stability is a retention-critical fix.
Audit battery consumption during background operations because heating reports are rising → improve rating baseline
Device heating and battery drain are the #2 complaint theme.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's #99 overall rank is not a failure but a reflection of its niche utility; its true moat is the global network backbone that competitors cannot replicate without massive infrastructure spend.
Feature Gaps vs Competitors
- Dedicated IP options (available in NordVPN but absent here)
- Double-hop encryption (available in NordVPN but absent here)
Key Takeaways
1.1.1.1 maintains a strong category lead through superior network latency, but the latest stability regressions threaten to drive users to more reliable rivals like NordVPN, so the PM must prioritize connection stability to defend the user base.
Where Is It Heading?
Declining
The mobile privacy market is consolidating around high-stability, multi-feature suites, leaving 1.1.1.1 exposed if it remains in maintenance-mode. The latest stability regressions signal a need for immediate technical remediation to prevent a permanent shift of the user base toward competitors with higher release cadences.
Connection instability following the latest update causes frequent drops, which increases churn pressure to more stable VPN competitors.
Device heating and battery drain reports during background usage erode user trust, leading to lower daily active usage.