TotalAV icon

TotalAV

v2.4.2

Total Security Limited

231.3K ratings

Report updated Mar 30, 2026

What Is TotalAV?

TotalAV is a comprehensive mobile security and device maintenance suite that bundles cybersecurity essentials like VPN and WebShield with storage optimization tools. It targets non-technical users looking for an all-in-one solution for device health and online safety. Despite a strong feature set and high volume of ratings, the app is currently suffering from a negative sentiment trend. Its market position is threatened by significant user dissatisfaction regarding billing transparency, difficult cancellation processes, and technical instability, resulting in a downward trend in category rankings.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated
Ease of Use
Billing and Subscription Fraud... Show more

What does TotalAV look like?

What are TotalAV's key features?

WebShieldDifferentiator

Blocks dangerous, phishing, and scam websites across all browsers to prevent social engineering attacks.

Data Breach CheckStandard

Monitors email addresses against known public data breaches to alert users of potential identity theft risks.

Device Cleanup ToolsDifferentiator

Cleans up storage by identifying and removing duplicate photos, videos, screenshots, and duplicate contacts.

VPN ProtectionStandard

Encrypts network connections to secure user activity on public Wi-Fi networks.

SPAM Text ProtectionDifferentiator

Filters and blocks unsolicited scam SMS and phishing attempts.

Smart ScanBasic

Automated security scanning for malware, viruses, and device configuration vulnerabilities.

What do users think of TotalAV? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate ease of use and general effectiveness, but report billing and subscription fraud and poor customer support.

What Users Love

Ease of Use

I appreciate the simplicity and effective functionality of this app.

Since purchasing this security program, its simplicity and user friendly approach has given me peace of mind.

General Effectiveness

Excellent anti-virus software, keeps my devices in good health condition.

that works very good this app once I installed it. worked immediately scanning and cleaning

Pain Points

Billing and Subscription Fraud

I never subscribed to this app and I canceled it last week but yet you took $11 from my bank account

I unsubscribed from one of their subscriptions and they are still charging my card every month

Poor Customer Support

There is no direct “Customer Support”, and no way to talk with a ‘real person’.

I participated in multiple chat sessions and emails back and forth. It was frustrating because they could not answer my questions

High confidence · 99 reviews available

How is TotalAV ranked?

ChartRankChange
Grossing#764
No ranking data for this selection.

What are the pros and cons of TotalAV?

Pros

  • High-utility feature set combining security and maintenance
  • Strong brand presence with large rating volume
  • Intuitive UI/UX for non-technical users

Cons

  • Reputational damage from billing/cancellation practices
  • Inaccessible customer support
  • Technical instability in VPN and ad-blocking

What is the market outlook for TotalAV?

Growth Opportunities

  • Market gap for transparent, no-hidden-fee security apps
  • Capture users churning from TotalAV
  • Expansion into privacy-focused features

Market Threats

  • Regulatory scrutiny regarding subscription practices
  • Erosion of brand equity
  • Competition from OS-native free security tools

What are the key takeaways for TotalAV?

TotalAV is a frustrating utilities app that is free with in-app purchases. With a 4.3/5 rating from 231.3K reviews, it frustrates many users from users. Users particularly appreciate ease of use, though billing and subscription fraud remains a common concern.

Best for: Mobile users seeking an all-in-one security and device maintenance solution to protect their privacy and free up storage space.

How much does TotalAV cost?

Model: freemium

Tiers:
Free tier includes basic security tips, device health checks, and storage cleanup toolsPremium tier requires a subscription for full access to VPN, WebShield, and advanced anti-phishing features

Uses a 'freemium' model that provides utility-focused cleanup tools for free to drive installs, while gating critical security features (VPN, WebShield) behind a recurring subscription.

iOS Version

2.4.2

Android Version

3.1.1

Release Date

Sep 21, 2016

iOS Price

Free

Android Price

Free

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “TotalAV Intelligence Report.” Updated Mar 30, 2026. https://marlvel.ai/intel-report/utilities/com-totalav-ios

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0