Report updated Apr 24, 2026

Overview · Full Intel report in progress

Custom Formulas is an established utilities app that is a paid app. With a 4.7/5 rating from 77 reviews, it shows polarized user reception.

What is Custom Formulas?

Custom Formulas is a utility app that enables users to build, store, and execute personalized mathematical calculations. It distinguishes itself by allowing users to chain formulas together using shared variable names and organize them into categorized groups.

Current Momentum

v1.7 · 4mo ago

Steady

Last updated 139d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Formula ChainingStandard

Allows the output of one formula to serve as an input for another by utilizing shared variable names.

Categorized LibraryStandard

Enables users to organize related formulas into custom categories for efficient retrieval.

Web Sharing HubStandard

Provides access to a growing repository of downloadable formulas across various domains like health and finance.

Customizable DisplayStandard

Users can define the order of input variables and adjust the decimal precision for output fields.

How much does it cost?

Paid

Who Built It?

Anthony Dunk app icon 1
Anthony Dunk app icon 2
Anthony Dunk app icon 3
Anthony Dunk app icon 4

Anthony Dunk

(16.5K)

Providing specialized offline navigation and technical utility tools for outdoor professionals and field workers requiring precise coordinate data.

Portfolio

13

Apps

Free 7Paid 5
Utilities25%
Tools25%
Navigation8%

Who is Anthony Dunk?

Anthony Dunk, operating as Binary Earth, occupies a technical niche in offline navigation by prioritizing functional utility and professional coordinate support over consumer-grade aesthetics. Their moat is built on deep integration of specialized systems like UTM and various mapping datums, making the portfolio a staple for professionals in surveying, mining, and forestry. The publisher maintains an exceptionally high-frequency maintenance cycle, signaling a commitment to reliability for users operating in remote environments without network connectivity.

Who is Anthony Dunk for?

  • Outdoor enthusiasts
  • Field professionals
  • Surveyors
  • Miners
Intense

Portfolio momentum

With 18 updates across the portfolio in the last 6 months and 12 of 13 apps currently active, the publisher maintains a high-intensity development and maintenance cadence.

Last release · 13d agoActive apps · 12

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Custom Formulas?

How's The Utilities Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Custom Formulas

Key Takeaways

This app functions as a programmable calculator that supports complex, multi-step workflows through user-defined variables.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Custom Formulas, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Custom Formulas Intelligence Report.” Updated Apr 24, 2026. https://marlvel.ai/intel-report/utilities/custom-formulas

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