Report updated May 22, 2026
Find Devices
For apple hardware users who want to track personal devices, AirTags, and the location of family members.
Find Devices is an established utilities app that is completely free. With a 4.4/5 rating from 41 reviews, it shows polarized user reception.
What is Find Devices?
Find Devices is a utility app for Apple hardware users to locate missing devices, AirTags, and family members on iOS.
Users hire the app to minimize the cost of lost hardware through passive, network-based tracking that functions even when devices are offline.
Current Momentum
v1.3 · 5mo ago
Zombie- Last major update December 2025.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Locates offline or powered-off devices using encrypted signals from other Apple devices in proximity.
Uses Ultra Wideband chip to provide directional guidance to nearby items.
Locks device screen and displays custom contact information for the finder.
How much does it cost?
- Free for all users with an Apple Account
The app functions as a free utility to support the hardware ecosystem, with no direct monetization or subscription tiers.
Who Built It?
Jatisari Inovasi Studio
Providing essential system utilities and productivity tools for the Apple ecosystem. Streamlining daily workflows through deep OS-level integration.
Portfolio
13
Apps
Who is Jatisari Inovasi Studio?
The publisher operates as a first-party software entity, leveraging deep OS-level integration to maintain a dominant position in the utility and productivity categories. Their primary moat is the seamless interoperability between hardware and software, which creates high switching costs for users embedded in the ecosystem. A critical strategic tension exists between maintaining legacy utility stability and the aggressive push toward new AI-driven features, which has led to recent stability regressions in core apps. Their trajectory is defined by a shift toward proprietary hardware-gated features, effectively locking the user experience to their specific device ecosystem.
Who is Jatisari Inovasi Studio for?
Global Apple hardware users ranging from casual consumers to professional power users.
Portfolio momentum
Released 192 updates across 153 active apps in the last 6 months, demonstrating a high-frequency development cycle.
What other apps does Jatisari Inovasi Studio make?
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Bahrain Calendar 2026
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Find Devices?
How's The Utilities Market?
Market outlook for this category
Available very soon
The rivals identified
Peers
Enables community-based chargepoint network access with QR code initiation, creating a unique utility-driven location ecosystem.
Supports reservation functionality for physical infrastructure, offering a transactional layer beyond simple passive location tracking.
Provides specialized DirectToDispatch integration for professional fleet management rather than personal device tracking.
Focuses on enterprise-level surveillance management tools which are absent from the consumer-focused Find Devices app.
Geology
0Mehmet Bayram
While categorized under Weather, it competes for user attention through proximity analysis and emergency-focused location mapping tools.
Offers specialized seismic monitoring and fault line mapping that provides geographic utility beyond standard device tracking.
Includes dedicated emergency tools for proximity analysis, catering to safety-conscious users who also use Find Devices.
Prevost Service Locator
★5.0 (3)Prevost Car (US) Inc.
It shares the 'Utilities' category and location-based functionality, specifically focusing on finding service providers rather than personal hardware.
Utilizes categorized provider pins to help users find specific service locations instead of tracking personal devices.
Features direct contact integration for service providers, a utility-focused feature not present in Apple's tracking ecosystem.
The outtake for Find Devices
Strengths to defend, gaps to attack
Core Strengths
- Find My network uses encrypted signals from the global Apple device base to locate offline hardware.
- Precision Finding uses Ultra Wideband chips to provide directional guidance to nearby items.
Critical Frictions
- No cross-platform support limits utility for households with mixed-brand hardware.
- 41 total ratings indicate low user engagement with the app interface itself.
Growth Levers
- Integration with third-party tracking hardware could expand the Find My network utility.
- Wearable-specific features for non-Apple Watch devices could capture broader market segments.
Market Threats
- Specialized tracking apps with enterprise-grade surveillance tools capture professional fleet management segments.
- Regulatory scrutiny on location-tracking data could impact the Find My network's operational scope.
What are the next best moves?
Audit cross-platform parity requirements because the lack of non-Apple support limits household utility → capture mixed-brand market share.
Competitors like VoltShare and CovertTrack target broader utility segments that Apple ignores.
Trade-off: Push the wearable-specific feature sprint to Q4 — current hardware-locked utility is the primary retention driver.
A counter-intuitive read
The app's low rating count is not a weakness but a sign of success: the utility is so integrated into the OS that users rarely need to open the app interface.
Feature Gaps vs Competitors
- Enterprise-grade fleet management (available in CovertTrack Mobile but absent here)
- Transactional infrastructure reservation (available in VoltShare but absent here)
Key Takeaways
Find Devices maintains a strong retention moat through its hardware-linked network, but the lack of cross-platform utility leaves a gap for specialized trackers, so the PM should evaluate third-party hardware integration to defend against niche competitors.
Where Is It Heading?
Stable
The location-tracking market is consolidating around specialized utility, with competitors like VoltShare adding transactional layers to passive tracking. Find Devices remains advantaged by its OS-level network, but the lack of feature evolution leaves it exposed to specialized entrants that solve specific non-hardware tracking problems.
The latest update focused on stability, indicating the app remains in a maintenance-mode utility posture rather than active feature expansion.