Report updated Apr 24, 2026

Overview · Full Intel report in progress

My Device ID by AppsFlyer is an established utilities app that is completely free. With a 3.9/5 rating from 303 reviews, it shows polarized user reception.

What is My Device ID by AppsFlyer?

My Device ID by AppsFlyer is a utility tool designed to help developers retrieve essential device identifiers for testing purposes. It enables users to quickly access and share technical data to facilitate the integration and validation of the AppsFlyer SDK.

Current Momentum

v2.0 · 2w ago

Intense

Last updated 17d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Device Identifier RetrievalStandard

Provides quick access to IP addresses, Google Advertising IDs, and OAID values.

SDK Integration TestingStandard

Supports the validation of AppsFlyer SDK implementations within mobile applications.

Test Device RegistrationStandard

Allows developers to directly register devices for testing environments.

How much does it cost?

Free

Who Built It?

AppsFlyer app icon 1
AppsFlyer app icon 2
AppsFlyer app icon 3
AppsFlyer app icon 4

AppsFlyer

(294)

Providing mobile attribution and marketing analytics tools to help marketers optimize ROI across digital channels. Enabling data-driven decision-making through enterprise-grade measurement and deep linking solutions.

Portfolio

8

Apps

Free 7
Business43%
Developer Tools29%
Games14%

Who is AppsFlyer?

AppsFlyer occupies a dominant position as a mobile measurement partner, serving as the technical infrastructure layer for enterprise marketing stacks. Their moat is built on deep institutional integration with ad networks and a privacy-first data architecture that has become a standard for large-scale performance marketing. The strategic tension lies in their transition from a pure-play mobile attribution provider to a broader cross-platform measurement suite, as they attempt to maintain market leadership while navigating the shift toward CTV and PC/console attribution.

Who is AppsFlyer for?

  • Enterprise marketers
  • Growth managers
  • Mobile developers requiring precise attribution
  • Fraud protection
Intense

Portfolio momentum

Released 16 updates across 8 apps in the last 6 months, indicating a high-frequency development cycle focused on maintaining integration tools and platform utilities.

Last release · 30d agoActive apps · 4Abandoned · 4

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for My Device ID by AppsFlyer?

How's The Utilities Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for My Device ID by AppsFlyer

Key Takeaways

This is a specialized developer utility for retrieving device IDs to streamline AppsFlyer SDK testing and integration.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by My Device ID by AppsFlyer, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “My Device ID by AppsFlyer Intelligence Report.” Updated Apr 24, 2026. https://marlvel.ai/intel-report/utilities/my-device-id-by-appsflyer

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