By Apple
Report updated Apr 14, 2026
Safari
For apple ecosystem users seeking a secure, integrated, and high-performance browsing experience across their devices.
Overview · Full Intel report in progress
Safari is an established utilities app that is completely free. With a 4.4/5 rating from 158.5K reviews, it shows polarized user reception.
What is Safari?
Current Momentum
v2.7
Bug Fixes and Feature Enhancements
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Synchronizes passwords, bookmarks, history, and tabs seamlessly across iPhone, iPad, and Mac.
Utilizes Private Browsing and Intelligent Tracking Prevention to block trackers and keep browsing history confidential.
Organizes browsing sessions using Tab Groups and Profiles to separate work and personal data.
Supports browser extensions for added functionality and a Reader mode to strip away ads and distractions.
How much does it cost?
Who Built It?
Apple
Providing a vertically integrated ecosystem of native utilities to enhance hardware value and user retention.
Portfolio
13
Apps
Who is Apple?
Apple’s software strategy functions as a defensive moat for its hardware ecosystem, prioritizing deep OS integration and on-device privacy over cross-platform reach. By controlling the default experience for core functions like messaging and finance, they maintain high switching costs while driving adoption of proprietary services. The current trajectory shows a pivot toward 'Apple Intelligence,' retrofitting legacy utilities with generative AI to maintain relevance against third-party AI-first competitors.
Who is Apple for?
- Apple device owners seeking seamless
- Privacy-focused integration across communication
- Productivity
- Media management
Portfolio momentum
Released 113 updates across 70 apps in the last 6 months with 87% of the portfolio currently active.
What other apps does Apple make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Safari?
How's The Utilities Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Safari
Key Takeaways
Safari is the primary, privacy-focused browser for Apple users, distinguished by its deep integration with the Apple ecosystem.
Where Is It Heading?
Trend analysis
Available very soon