Report updated Apr 20, 2026

Overview · Full Intel report in progress

Play Store →

Units Plus Converter is an established utilities app that is a paid app. With a 4.9/5 rating from 8.4K reviews, it shows polarized user reception.

What is Units Plus Converter?

Units Plus Converter is a utility app that provides conversions across 12 categories, including currency, area, and data. It features a simple interface with quick-swap functionality and supports iPad Split View for enhanced multitasking.

Current Momentum

v3.6 · 90mo ago

Zombie

Last updated 2708d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Multi-Category ConversionStandard

Supports 12 categories including currency, length, volume, weight, and power.

Live Currency UpdatesStandard

Provides exchange rates for 155 world currencies, updated every 15 minutes.

Quick-Swap InterfaceStandard

Allows users to toggle units instantly via a dedicated button on the keypad.

Device OptimizationStandard

Optimized for a wide range of iPhone and iPad models, including support for iPad Split View.

How much does it cost?

Paid

Who Built It?

Alan Mrvica app icon 1
Alan Mrvica app icon 2
Alan Mrvica app icon 3
Alan Mrvica app icon 4

Alan Mrvica

(187.6K)

Providing lightweight, high-utility tools for professionals and travelers who need fast, offline-capable conversion and personalization features.

Portfolio

7

Apps

Free 5Paid 1
Travel33%
Utilities33%
Weather17%

Who is Alan Mrvica?

Alan Mrvica (operating as Digit Grove) maintains a specialized niche in the utility category by prioritizing extreme storage efficiency and offline functionality over complex feature sets. Their moat is the longevity and high review density of their flagship unit converter, which has sustained visibility in the Travel and Utilities categories for over a decade. The current strategy appears to be a transition from legacy utility tools toward iOS-specific personalization widgets and weather services to capture modern home-screen customization trends.

Who is Alan Mrvica for?

  • Students
  • Engineers
  • International travelers requiring reliable
  • Offline-first calculation
Steady

Portfolio momentum

Released 3 updates in the last 6 months, maintaining an active development cycle for core utility and personalization titles.

Last release · 78d agoActive apps · 2Abandoned · 4

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Units Plus Converter?

How's The Utilities Market?

How does it evolve in the Utilities market?

ChartRankChange
iOSPaid#582
iOSPaid#61

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Units Plus Converter

Key Takeaways

This is a long-standing, highly-rated utility app that focuses on simple, offline-capable unit conversions alongside live currency tracking.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Units Plus Converter, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Units Plus Converter Intelligence Report.” Updated Apr 20, 2026. https://marlvel.ai/intel-report/utilities/units-plus-converter

Agent Markdown (.md)·

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