Report updated Apr 10, 2026
9 StormTrack
For residents of the WAOW broadcast area in Wisconsin who require real-time, localized weather updates and severe weather safety information.
9 StormTrack is an established weather app that is completely free. With a 4.7/5 rating from 5.3K reviews, it shows polarized user reception.
What Is 9 StormTrack?
What's New?
No release notes available.
Active Nemesis
KATV Channel 7 Weather
By Sinclair Broadcast Group
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
Gathering signals...
What makes this app unique?
What Are The Key Features?
Provides the highest resolution radar imagery available for precise weather tracking.
Visualizes the projected path of severe weather systems to help users prepare.
Delivers critical weather warnings from the National Weather Service with opt-in push notifications.
Who is it for & how much does it cost?
Target Audience
Residents of the WAOW broadcast area in Wisconsin who require real-time, localized weather updates and severe weather safety information.
Pricing
Free- Fully free application
The app serves as a utility extension of the WAOW broadcast station, focusing on audience retention and brand engagement rather than direct in-app monetization.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Allen Media Broadcasting make?
User Sentiment
iIndependent intel reports to help builders create better apps. Accuracy improves every day. For informational purposes only.Gathering public signals...
Sentiment analysis will be available soon
What is the competitive landscape for 9 StormTrack?
How's The Weather Market?
Market outlook for this category
Available very soon
Weather Market Trend
Weather market trend & dynamics
Available very soon
The rivals identified
The Nemesis
KATV Channel 7 Weather
Sinclair Broadcast Group, Inc
This is the primary local rival in the Wausau/Rhinelander market, serving as the direct weather utility for the competing CBS/FOX affiliate (WSAW-TV).
Head to Head
9 StormTrack (WAOW) holds the edge in technical radar precision and user sentiment, while 7 Weather (WSAW) benefits from the sheer reach and resource scale of Gray Television's national infrastructure.
What sets 9 StormTrack apart
- +
Higher resolution 250-meter radar imagery compared to the standard Gray TV radar stack
- +
Specific 'Future Radar' visualization tool for severe weather path projection
What's 7 Weather's Edge
- -
Larger corporate backing with more frequent platform-wide feature updates
- -
Stronger cross-promotion on the market-leading CBS affiliate
Peers
Proprietary 'Feels Like' and health-related indices (pollen, UV)
Global scale with data points far beyond what a local TV station can provide
Weather Up + AccuWeather Data
Contrast
A high-precision alternative used by local residents for its 'MinuteCast' hyper-local precipitation timing.
Minute-by-minute precipitation forecasts for exact street addresses
Proprietary RealFeel temperature technology
New Kids on the Block
Extremely fast-loading, high-definition animated radar loops
Advanced aviation-grade weather layers and hurricane tracking
Windy.com
Windyty, SE
Disrupting the space with professional-grade meteorological models (ECMWF, GFS) that appeal to power users in the Wisconsin area.
Interactive wind and pressure maps that provide a more scientific view of weather systems
Comparison of multiple global weather models in a single view
The outtake for 9 StormTrack
SWOT Analysis
Core Strengths
- Highest resolution 250-meter radar imagery in the local market
- Strong user sentiment with a 4.65 rating
- Specialized 'Future Radar' visualization tool
- Deep integration with local station content
Critical Frictions
- Less frequent video updates during non-peak hours compared to Gray TV rivals
- Smaller resource scale for platform-wide feature updates
- Limited geographic utility outside the WAOW broadcast area
Growth Levers
- Expand hyper-local focus in the Rhinelander DMA to challenge WJFW
- Integrate minute-by-minute precipitation tracking to rival AccuWeather
- Improve UI fluidity to counter the growth of MyRadar
Market Threats
- Gray Television's centralized 'First Alert' infrastructure
- Sinclair's 'Weather Authority' advanced visualization stack
- High-performance independent radar apps like MyRadar
What are the next best moves?
Increase frequency of video forecast updates during non-peak hours.
Competitor 7 Weather (WSAW) currently wins on video update frequency, which is a key driver for user engagement during non-peak times.
Audit and optimize radar loading speed and animation fluidity.
New Kids like MyRadar are gaining market share by outperforming local TV apps in speed and fluidity.
Incorporate hyper-local precipitation timing (e.g., 'Rain starting in 5 mins').
AccuWeather (Peer) uses 'MinuteCast' as a major differentiator; adding a similar local feature would increase daily utility.
Feature Gaps vs Competitors
- Integrated 'First Alert' video forecasts (available in 7 Weather)
- Minute-by-minute precipitation timing (available in AccuWeather)
- Comparison of multiple global weather models (available in Windy.com)
Key Takeaways
9 StormTrack is the technical leader in local radar precision, but it faces a scale disadvantage against Gray Television's 7 Weather. To maintain its 4.65 rating, the PM must close the gap in video content frequency while ensuring the UI remains as fluid as modern independent alternatives like MyRadar.
Where Is It Heading?
Stable
Last updated March 2026 with 4.65 rating — indicates strong maintenance and high user trust.
Recent updates focused on data integration and stability rather than new feature expansion.