Report updated May 28, 2026
KXLY Weather
For residents of the Inland Northwest region who require localized weather forecasting and regional news updates.
KXLY Weather is an established weather app that is completely free. With a 2.7/5 rating from 272 reviews, it shows polarized user reception.
What is KXLY Weather?
KXLY Weather is a regional weather utility for the Inland Northwest, providing local forecasts and severe weather alerts on iOS and Android.
Users hire the app to receive verified, local-team weather data and school closure updates, serving as a regional safety and planning tool.
Current Momentum
v7.0 · 1mo ago
Active- Ships stability updates for regional alerts.
- Maintains broadcast-linked school closure data.
Active Nemesis
WSOC-TV Channel 9 Weather App
By Cox Media
Other Rivals
7-Day Rank Pulse 🇺🇸
WeatherNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Detailed, up-to-date weather data provided by the local KXLY First Alert team
Location-specific push notifications for severe weather events
Real-time list of local school status updates
How much does it cost?
- Free ad-supported version
The app operates as a free, ad-supported utility designed to drive traffic to the publisher's broader news and media properties.
Who Built It?
Evening Telegram Company
Connecting regional communities with hyper-local news, weather, and sports through a trusted network of station-branded mobile applications.
Portfolio
13
Apps
Who is Evening Telegram Company?
Evening Telegram Company operates as a regional media conglomerate, leveraging a hub-and-spoke distribution model where local broadcast stations serve as primary content engines for station-branded mobile apps. Their moat is built on legacy broadcasting licenses and established local newsrooms, creating a high barrier to entry for digital-only competitors in specific US markets. The high release volume suggests a centralized technical infrastructure that allows for simultaneous platform-wide updates across their diverse portfolio of news and music titles.
Who is Evening Telegram Company for?
- Local residents in specific US markets seeking real-time news
- Weather alerts
- High school sports coverage
Portfolio momentum
Released 60 updates across the portfolio in the last 6 months, maintaining an active development cycle for over 58% of their titles.
What other apps does Evening Telegram Company make?
Channel 3000 Weather
Channel 3000 | News 3 Now
KOAM Sky Watch Weather
KXLY 4 News Now
News 8000 | WKBT News 8
News 8 Now First Warn Weather
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for KXLY Weather?
How's The Weather Market?
How does it evolve in the Weather market?
The app holds a #88 Free position in its category, but the 2.1★ iOS rating against 40 reviews signals that the current build is failing to retain users. The lack of recent feature expansion relative to high-performing rivals suggests the app is currently in maintenance mode.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇿🇦 South Africa | Weather | iOSFree | #88 | NEW |
The rivals identified
The Nemesis
Head to Head
The target must prioritize technical stability and UI modernization to stop the churn of users to more reliable, high-performing local news alternatives.
What sets KXLY Weather apart
Hyper-local focus on the KXLY First Alert team provides unique regional context
Simplified feature set may appeal to users overwhelmed by complex national weather platforms
What's WSOC-TV Channel 9 Weather App's Edge
Massive scale and high-resolution radar performance outperform the target's current technical capabilities
Established brand trust and consistent app updates foster significantly higher user loyalty and satisfaction
Contenders
Utilizes Nearcast AI modeling to provide more accurate, localized forecasts than traditional broadcast-based apps
Includes professional-grade lightning detection features that provide a safety edge for outdoor-focused users
Integrates specialized Baron Tornado Index data which provides deeper insights than standard radar maps
Uses HD Dual Live Doppler Radar technology to offer more granular storm tracking capabilities
WDAY StormTRACKER
★4.7 (6.9K)Forum Communications Company
A strong contender that mirrors the target's broadcast-to-app strategy with a more refined and highly-rated execution.
Maintains a significantly higher rating through consistent, reliable performance and frequent feature updates
Provides a more comprehensive location management system that simplifies tracking weather across multiple regions
Weather ++++
★4.7 (190)Touchberry
Competes for the same mobile screen real estate by prioritizing visual customization and home screen utility.
Offers extensive home screen widget customization that the target app currently lacks for power users
Prioritizes a highly visual, aesthetic-first interface that appeals to users seeking personalized weather dashboards
Peers
Provides minute-by-minute hyperlocal precipitation forecasts that outperform standard broadcast-based weather apps
Includes dedicated hurricane tracking modules that offer more depth than general-purpose weather applications
Integrates live FPREN radio streams to provide real-time audio updates during critical weather emergencies
Curates 'The Feeds' content to provide expert-led, non-automated weather analysis during major storm events
Sioux Falls Live StormTRACKER
★4.6 (36)Forum Communications Company
A peer app that utilizes the same regional broadcast branding and feature set to serve local audiences.
Stronger emphasis on location awareness features that provide proactive alerts based on precise user movement
Offers a more streamlined, comprehensive forecasting view that reduces the need for multiple app screens
DNT StormTRACKER
★4.7 (62)Forum Communications Company
Operates in the same space by providing regional broadcast-linked weather alerts and radar services.
Features a highly optimized location-based forecasting engine that improves accuracy for specific user coordinates
Delivers a more robust and stable radar experience compared to the target's current performance
New Kids on the Block
Enables robust offline access to forecasts, a critical feature for travelers lacking consistent connectivity
Turbulence Forecast - Flight+
★5.0 (3)Brite Technologies
Matters because it segments the weather market into high-utility, niche aviation-focused forecasting.
Provides real-time PIREP data and route-based turbulence maps for specialized aviation-focused weather users
The outtake for KXLY Weather
Strengths to defend, gaps to attack
Core Strengths
- Broadcast-linked regional trust provides unique local context
- School closure integration creates high-utility seasonal retention
Critical Frictions
- 2.1★ iOS rating indicates severe stability issues
- Infrequent update cadence lags behind category standards
- Lack of home screen widget customization
Growth Levers
- Expand B2B partnerships with local school districts
- Implement wearable support for outdoor-focused regional users
Market Threats
- High-performing regional rivals siphon users through reliability
- AI-driven weather platforms offer more granular forecasting
What are the next best moves?
Audit crash logs and UI regressions because the 2.1★ iOS rating indicates a broken user experience → recover baseline retention.
The 2.1★ rating on iOS is significantly below the category average, signaling critical technical failure.
Trade-off: Pause the school-closure data expansion — stability is the prerequisite for all other utility.
Ship home screen widgets because competitors like Weather ++++ use them to capture screen real estate → increase daily active usage.
Competitors are using visual customization to maintain visibility, which KXLY currently lacks.
Trade-off: Deprioritize the radar map redesign — widget visibility drives more daily opens than radar tweaks.
A counter-intuitive read
The app's low rating is a feature, not a bug: it signals that the audience is hyper-local and broadcast-loyal, meaning the app can survive technical mediocrity as long as the school closure data remains accurate.
Feature Gaps vs Competitors
- Home screen widget customization (available in Weather ++++ but absent here)
- Minute-by-minute hyperlocal precipitation forecasting (available in Dark Sky Tech but absent here)
Key Takeaways
KXLY Weather leverages broadcast authority to capture local interest, but the 2.1★ iOS rating signals that technical instability is driving users to more reliable rivals, so the PM must prioritize stability over new features to prevent total audience erosion.
Where Is It Heading?
Declining
The regional weather market is consolidating around high-performance apps that offer granular, AI-driven data and superior UI stability. KXLY Weather remains exposed to churn because its current technical performance fails to match the broadcast-brand promise, so the PM must stabilize the core build to retain the local audience.
The 2.1★ iOS rating indicates that the current build fails to meet basic stability expectations, which accelerates user churn to more reliable regional competitors.
Recent updates focused on stability rather than feature expansion, suggesting the team is currently in maintenance mode rather than growth mode.