1001 Butterflies vs its rivals

Side-by-side comparison against 1001 Butterflies's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperNear Future Marketing Inc.Retrica, Inc.Afterlight Collective, IncNikita ChizhovHue Nguyen ThiJiYeon NohDanijel CvetkovicArthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.Pablex Apps 3D StudioAsinine Games Inc
CategoryGamesPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoEntertainmentEntertainment
PlatformiOSiOS, AndroidiOSiOSiOSiOSiOSiOSAndroidiOS
Store Metrics
Rating5.0 / 54.7 / 54.4 / 54.3 / 54.7 / 53.3 / 52.3 / 54.6 / 53.2 / 54.2 / 5
Ratings Count833,66754311317320395
PriceUSD0.99FreeFreeFreeFree$0.99FreeFreeFree$0.99
Release DateJul 8, 2020Nov 15, 2012May 16, 2025Apr 8, 2023Mar 30, 2026Jul 7, 2021Jul 23, 2018Dec 14, 2021Aug 4, 2023Mar 9, 2013
Last UpdatedMar 6, 2023May 15, 2026Jul 17, 2025Feb 18, 2026May 8, 2026Apr 28, 2026Jul 23, 2018May 4, 2026Jul 2, 2025Mar 7, 2026
Sentiment & Reviews
Sentimentexcellentnegative--------
Score90/10025/100--------
Praises
  • High quality visual presentation of butterfly species keeps new users engaged during initial discovery sessions
  • Long-term users appreciate the nostalgic value of the original photo editing experience
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Complaints
  • Limited customization options for decorating environments restrict creative expression for long term active users
  • Aggressive paywall implementation restricts access to previously free core editing features
  • Interface redesign complicates navigation and removes intuitive filter selection workflows
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Requests
  • Expanded decorative asset library requested to provide more variety for personalized environment design
  • Option to revert to the legacy interface and filter library for improved usability
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Strategic Intel
Strengths
  • High-fidelity 3D butterfly rendering sustains initial discovery engagement
  • AR camera integration provides a tactile creative experience
  • Real-time analog preview mechanism sustains daily active habit
  • 370 million lifetime user base provides massive top-of-funnel reach
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  • AR-first approach allows for real-time room-scale visual manipulation
  • TrueDepth integration enables custom mask creation
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  • Niche holiday focus reduces user friction for seasonal editing
  • Low-complexity interface allows for rapid photo-bombing
Weaknesses
  • Premium tier at $0.99 lacks recurring revenue
  • Limited decorative asset library restricts long-term creative expression
  • 0.96★ Android-iOS rating gap indicates poor performance parity
  • Subscription-gated legacy features drive high churn among long-term users
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  • Premium tier gates core utility above category median
  • Lacks offline-first editing mode available in peer apps
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  • Manual erasing workflow is high-friction compared to AI-extraction tools
  • No feature updates since 2013
  • No social-sharing integration
Pricingpaidfreemiumfreesubscriptionfreefreemiumfreefreefreepaid
MomentumZombieActive---Intense----
Update Cadence5 versions5 versions, 4 majors/6mo, ~13d avg---5 versions----

Compare 1001 Butterflies head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by 1001 Butterflies, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0