Report updated May 21, 2026
משק 105
For existing customers of the business looking for a digital interface to place food and drink orders.
משק 105 is an established food & drink app that is completely free.
What is משק 105?
משק 105 is a food and drink ordering app for iOS that provides a dedicated digital storefront for local business customers.
Users hire this app to place orders directly with their preferred local shop, avoiding the high commission fees and complex pricing of third-party delivery aggregators.
Current Momentum
v1.0 · 3w ago
Maintenance- Last major update May 2026.
Active Nemesis
Uber Eats: Food & Groceries
By Uber Technologies
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Customizable cart updates and note attachment for specific order items
Centralized storage of order history, delivery addresses, and payment methods
Alerts for promotions and discounts sent directly to the device
Quick-add functionality for frequently ordered products from the menu
How much does it cost?
- Free to download and use
The app functions as a direct-to-consumer sales channel for the business, monetizing through transaction volume rather than subscription or ad-gate.
Who Built It?
My Shop Technologies
Providing local businesses with white-label mobile ordering solutions. Enabling restaurants and shops to digitize their menus and manage customer orders.
Portfolio
13
Apps
What other apps does My Shop Technologies make?
פיצה סופרנו
פיצה טורינו
השניצליה כמיסה
שווארמה בעיר
סודו טוסט-sodo toast
שוק רוטשילד נס ציונה
Explore the full My Shop Technologies report
Portfolio breakdown, audience, momentum, and every app published by My Shop Technologies.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for משק 105?
Where is it available?
Localized markets (1)
How's The Food & Drink Market?
Market outlook for this category
Available very soon
Which niche is משק 105 in?
Explore the full Food Delivery Marketplaces niche
Every app in this space (231 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Uber Eats competes directly for the same digital food ordering audience by providing a massive, multi-category marketplace that dwarfs local single-shop solutions.
Differentiators
- Offers a robust subscription model (Uber One) that incentivizes repeat usage through reduced delivery fees
- Provides real-time GPS order tracking that creates a superior sense of transparency for the consumer
- Operates a massive multi-category marketplace that captures grocery and convenience needs beyond just restaurant food
Head to head
The target should focus on hyper-local loyalty and personalized service to differentiate from the commoditized, transactional nature of Uber Eats.
Contenders(4)
ChowNow competes by offering a commission-free ordering platform that empowers local restaurants to maintain their own digital storefronts.
Differentiators
- Provides 24/7 human support which acts as a significant safety net for restaurant owners and users
- Focuses on a commission-free model that allows restaurants to keep more revenue compared to aggregator apps
Caviar targets the premium segment of the food delivery market, competing for users who prioritize exclusive restaurant partnerships.
Differentiators
- Curates exclusive restaurant partnerships that are unavailable on standard, mass-market food delivery applications
- Integrates with DashPass to provide a streamlined, premium delivery experience for frequent high-end diners
Woso provides a lightweight mobile ordering and payment solution that mirrors the core utility of the target app.
Differentiators
- Features a simplified mobile ordering flow that prioritizes speed over complex loyalty or marketing features
- Includes basic status notifications that keep the user informed without the overhead of a full-scale platform
Pressto! competes by providing a white-labeled, AI-driven ordering experience that integrates deeply with restaurant POS systems.
Differentiators
- Utilizes advanced AI to drive personalized loyalty and CRM interactions directly within the ordering flow
- Offers deep POS integration that ensures real-time inventory accuracy and seamless order processing for staff
Same space(3)
This app serves as a direct peer by providing a dedicated digital ordering and loyalty interface for a specific food establishment.
Differentiators
- Includes a dedicated loyalty rewards program that encourages repeat visits through a simple point-based system
- Provides a clear transaction history feature that helps users manage their past orders and preferences
While more utility-focused, this app occupies the same food-tech space by assisting users with recipe management and scaling.
Differentiators
- Uses density-aware algorithms to provide more accurate ingredient conversions than standard volume-based kitchen calculators
- Supports full offline functionality, allowing users to access critical kitchen tools without a stable internet connection
This app addresses the food safety and storage aspect of the food and drink category, overlapping with the user's post-purchase experience.
Differentiators
- Maintains a comprehensive safety guidance database to help users track the shelf-life of opened food items
- Processes all data locally on the device to ensure user privacy and eliminate dependency on cloud servers
Compare משק 105 against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for משק 105
Strengths to defend, gaps to attack
Core Strengths
- Direct-to-consumer channel avoids third-party commission fees
- Centralized profile data increases switching costs for repeat customers
Critical Frictions
- No real-time delivery tracking
- Reliance on manual order fulfillment processes
Growth Levers
- Integration of wearable notifications for order status
- Expansion of loyalty rewards to drive repeat purchase frequency
Market Threats
- Aggregator apps subsidizing delivery fees to capture market share
- Rising consumer expectations for real-time GPS tracking
What are the next best moves?
Integrate real-time order status notifications because lack of tracking is a primary competitive disadvantage against Uber Eats → increase user trust.
Competitor analysis identifies real-time tracking as a key differentiator for Uber Eats.
Trade-off: Pause the development of new loyalty reward tiers — tracking parity is a higher-priority retention lever.
A counter-intuitive read
The lack of third-party integration is not a weakness but a strategic moat, as it forces users into a direct relationship that aggregators cannot commoditize.
Feature Gaps vs Competitors
- Real-time GPS order tracking (available in Uber Eats but missing here)
- Subscription-based delivery fee waivers (available in Uber Eats but missing here)
Key Takeaways
משק 105 secures revenue by bypassing third-party commissions, but it risks losing habitual users to aggregators that offer superior delivery transparency, so the PM should prioritize real-time status updates to defend the customer base.
Where Is It Heading?
Stable
The food ordering market is shifting toward high-transparency, logistics-heavy experiences that favor large aggregators. משק 105 remains exposed if it continues to rely solely on manual fulfillment without providing digital visibility to the end user.
The app maintains a steady, functional feature set focused on direct ordering, which avoids the overhead of third-party logistics platforms.
The absence of real-time tracking features creates a transparency gap that pushes users toward aggregator apps for time-sensitive orders.