1053 The Bone is a local radio streaming app for Lincoln's rock listeners, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Music
Sentiment
4.1
24 reviews
Nemesis
iHeart: Radio, Music, Podcasts
The App DNA
What makes this app unique?
Users hire this app to maintain a connection to local rock culture and station-specific updates that national radio aggregators ignore.
For Local radio listeners in Lincoln who want to access live rock music and station content on mobile devices.
What does it look like?
Key features
Real-time broadcast of radio content accessible via mobile data or Wi-Fi
In-app alarm functionality allowing users to wake up to the live radio feed
Location-aware weather information delivered within the radio interface
How much does it cost?
The app is free to use, relying on ad-supported monetization through pre-roll audio and companion banners.
Velocity
Maintenance developmentShow more...
5 versions in history. Development pace: maintenance.
Who built it?
NRG Media
13+ apps tracked · Music
KLIN 1400 AM
Froggy 98.1
1620 The Zone
KFMW-Rock 108
Power 106.9
105.7 KOKZ
B107.3 KBBK
KGFW 1340AM
Big Cheese 107-9
101.9 The Keg
News Talk 1290 KOIL
Hits 106User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for 1053 The Bone
How's the Music market?
The app maintains a niche local presence, but the lack of iOS ratings compared to the Android base indicates a significant distribution gap in the local market.
Read the market outlookThe rivals identified
By iHeartMedia Management Services, Inc.
iHeart dominates the radio-streaming space with a massive, multi-platform ecosystem that directly competes for the same local-radio-listener audience.
- Aggregates thousands of live radio stations alongside on-demand podcasts and custom artist radio stations.
- Offers deep cross-platform integration including automotive, smart home, and wearable device support.
- Provides a unified user account that syncs listening history and favorites across all devices.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for 1053 The Bone
Where is it heading?
The local radio market is consolidating around apps that offer both live and on-demand content, leaving 1053 The Bone exposed to churn. The PM must transition from a pure live-stream utility to a content-hub model to prevent listeners from migrating to national platforms.
- Recent updates focused on stability and general fixes, indicating a maintenance-mode posture rather than active feature expansion.
- The absence of iOS ratings suggests a failure in local market penetration, which limits the total addressable audience for ad-supported revenue.
The SWOT
- Hyper-local rock format sustains specific community identity
- Alarm clock integration forces daily habit formation
- Integrate local event ticketing for B2B revenue
- Add podcast catch-up features to increase session length
Next best moves
Ship podcast catch-up features because current live-only content limits session duration → increase ad-inventory
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of a massive content library…
Read the full takeFeature gaps
On-demand podcast library (available in iHeart, missing here) +1
Since the last report: The report transitioned from a basic utility overview to a detailed competitive analysis, highlighting significant distribution gaps and the need for on-demand content to compete with national radio platforms.
Bottom line
1053 The Bone holds its local niche through specific rock programming but remains vulnerable to national aggregators, so the PM must prioritize on-demand content to extend session duration beyond live-stream windows.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated