1065 The ARCH is a radio station mobile app for St. Louis listeners, offering live streaming, podcasts, and a loyalty rewards program on iOS.
The App DNA
What makes this app unique?
The app removes the friction of tuning in by providing a persistent digital connection to local personalities, which displaces the need for listeners to manually search for the station frequency.
For Local radio listeners in the St. Louis area who want to engage with station personalities, participate in contests, and access on-demand audio content.
What does it look like?
Key features
Tracks total listening time to award prizes and status, expanding ad-impression inventory.
Allows users to submit text, audio, photos, or video directly to the station, increasing listener retention.
Enables native dashboard control and audio streaming, capturing high-value ad-inventory during peak traffic.
How much does it cost?
The app is free to use, monetizing through ad-supported content and station-sponsored events.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
Hubbard Radio
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105.7 The Point – St LouisUser Sentiment
What do users think recently?
The recent review mood reads thrilled. Users appreciate the morning talk show format keeps listeners engaged through a consistent and entertaining daily routine and curated radio programming and personality-driven segments provide a high-quality listening experience for the local audience.
How are ratings & reviews evolving?
What users say, by theme
- The morning talk show format keeps listeners engaged through a consistent and entertaining daily routine
- Curated radio programming and personality-driven segments provide a high-quality listening experience for the local audience
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for 1065 The ARCH
How's the Entertainment market?
1065 The ARCH maintains a 4.57-star rating across 14 ratings, signaling high satisfaction among its core local audience. The app's focus on local personality-driven content provides a distinct value proposition that national streaming services lack.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for 1065 The ARCH
Where is it heading?
The local radio market is consolidating around digital-first engagement, and 1065 The ARCH is well-positioned to retain its core audience through personality-driven content. Sustaining this position requires shifting focus from basic maintenance to enhancing the on-demand podcast experience, which is the primary driver for off-air engagement.
- High listener satisfaction with the morning talk show format creates a consistent daily habit that supports stable retention.
- The current update cadence focuses on performance improvements, maintaining stability rather than aggressive feature expansion.
The SWOT
- Gamified listening rewards create a measurable retention loop
- Direct feedback integration provides high-value content for on-air segments
- Expanding the podcast library could increase on-demand listening time
Next best moves
Invest in podcast discovery features because current reviews highlight on-demand content as a primary driver for returning to the app → increase session duration
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on a rewards program is…
Read the full takeSince the last report: The app expanded its feature set by integrating Apple CarPlay and direct listener feedback, moving from a standard streaming utility to a more interactive, community-focused platform. This shift strengthens the app's competitive position against national streaming services by emphasizing local personality-driven content.
Bottom line
1065 The ARCH relies on personality-driven loyalty to maintain its audience, and the rewards program effectively gamifies this connection. Deepening the on-demand podcast integration would further secure the listening habit against the convenience of national streaming alternatives.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is 1065 The ARCH free to use?
Does 1065 The ARCH work with Apple CarPlay?
How does 1065 The ARCH compare to music streaming apps?
Sources
- [1] App Store, source
Report last updated