107.5 The Game

107.5 The Game

By Cumulus Media

107.5 The Game is a news and radio app for South Carolina sports fans, providing live broadcasts and regional sports updates on iOS.

The App DNA

What makes this app unique?

Users hire the app to maintain a connection to local Gamecocks sports coverage while traveling outside the broadcast area.

For South Carolina Gamecocks fans and local sports enthusiasts in the Columbia, SC area.

Key features

Live Radio Streamingstandard

Real-time audio broadcast of WNKT-FM station content, expanding ad-impression inventory for live broadcast segments.

Sweet Deals Marketplaceedge

E-commerce portal for discounted local dining and entertainment vouchers, monetizing local audience intent beyond standard ad impressions.

How much does it cost?

freeFree access to all content and live streams

Ad-supported model relying on display inventory and affiliate revenue from the Sweet Deals marketplace.

Velocity

Steady developmentShow more...

See all version history

Who built it?

Cumulus Media

13+ apps tracked · News

Power 105.1Power 105.1Mark Levin ShowMark Levin ShowKNBR The Sports LeaderKNBR The Sports LeaderWWLS The Sports AnimalWWLS The Sports AnimalWBAPWBAPWLS-AM 890WLS-AM 890104-5 The Zone104-5 The ZoneThe Ticket 96.7The Ticket 96.7104.1 KRBE104.1 KRBEJox 94.5 FMJox 94.5 FMNews Radio 1440News Radio 1440WMALWMAL
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User Sentiment

What do users think recently?

Fresh user feedback skews mixed. Users appreciate mobile access to local sports coverage keeps fans connected while traveling outside the broadcast area.

How are ratings & reviews evolving?

App Store
3.25 · 8

What users say, by theme

What Users Love
  • Mobile access to local sports coverage keeps fans connected while traveling outside the broadcast area
What Frustrates Users
  • Frequent ad interruptions and forced video content degrade the listening experience for mobile users
+ 1 more theme
What Users Want 1 request inside

24 of 24 recent reviews analyzed · moderate confidence · Mixed overall

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Unlock 1 more frustration theme and 1 user request, each backed by review evidence.

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Competition

Competitive landscape for 107.5 The Game

How's the News market?

107.5 The Game functions as a niche local utility with a 3.25-star rating across 24 reviews. The app's reliance on local broadcast rights creates a barrier to entry that national aggregators like iHeart cannot easily replicate [1, 3].

Read the market outlook

The rivals identified

iHeart: Radio, Music, Podcasts

By iHeartMedia Management Services, Inc.

iHeart serves as a direct competitor by aggregating live radio stations, podcasts, and music streaming in a single, high-scale platform.

  • Aggregates thousands of live radio stations nationwide, providing a broader content library than local-focused apps.
  • Integrates a robust podcast discovery engine that allows users to follow shows and sync across devices.
107.5 The Game vs iHeart: Radio, Music, Podcasts

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The Analyst's Read

Key takeaways for 107.5 The Game

Where is it heading?

The local sports radio market is consolidating around high-scale aggregators that offer superior stream stability and ad-free experiences. 107.5 The Game remains exposed: without addressing the technical instability and ad-monetization friction, the app will continue to lose its core audience to more reliable competitors.

  • Frequent application crashes and audio failures disrupt the daily listening habit, which compounds the rating drag already visible on the platform.
  • Recent updates focused on general bug fixes, indicating the team is in maintenance mode rather than active feature expansion.

The SWOT

Core Strengths
  • Localized content focus builds a niche audience that national aggregators cannot replicate
Critical Frictions 1 weakness inside
Growth Levers
  • Expanding broadcast rights to include live baseball and football games would address top user requests
Market Threats 1 threat identified

Next best moves

1 Invest · 1 Pivot

Audit audio streaming engine because frequent crashes are the #1 churn driver → improve daily active usage

+ 1 more prioritized move

The counter-intuitive read

The app's technical instability is a feature-level risk…

Read the full take

Feature gaps

Ad-free subscription tier (available in TuneIn but missing here)

Since the last report: The app introduced a new e-commerce marketplace to diversify revenue but faces declining sentiment due to severe playback instability and aggressive, unskippable video ads.

Bottom line

107.5 The Game maintains a loyal local audience through exclusive regional sports access, but technical instability and aggressive ad monetization drive significant churn, so the team must prioritize stream reliability before attempting further monetization scaling [1, 2].

Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.

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Sources

  1. [1] Developer website, source
  2. [2] App Store, source
  3. [3] Competitor Analysis, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by 107.5 The Game, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app introduced a new e-commerce marketplace to diversify revenue but faces declining sentiment due to severe playback instability and aggressive, unskippable video ads.

added

Sweet Deals Marketplace

declined

Emergence of critical technical complaints

declined

Ad monetization friction

shifted

Geographic audience narrowing

Cite this report

Marlvel.ai. “107.5 The Game Intelligence Report.” Updated Jul 7, 2026. https://marlvel.ai/apps/107-5-the-game

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