11:11 - Never miss your wish
11:11 is a utility app for iOS that prompts users to record daily wishes at 11:11 am and pm.
The App DNA
What makes this app unique?
The app removes the cognitive friction of manual habit tracking by automating the reminder process at the specific times users associate with wish-making.
For Individuals interested in personal goal tracking and habit formation through daily mindfulness rituals.
What does it look like?
Key features
Push notifications triggered daily at 11:11 am and 11:11 pm to prompt wish entry.
Visual indicator applied to entries posted exactly at 11:11 am or pm.
Database search functionality to filter historical wishes and mark them as fulfilled.
How much does it cost?
The app is currently offered as a free utility with no visible in-app purchases or subscription tiers.
Velocity
Dormant developmentperformanceShow more...
The app has reached a zombie state, with no updates or feature releases in 3,323 days. Development activity has been non-existent for nearly a decade, indicating the project is no longer supported. The final recorded update provided only minor performance enhancements.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads thrilled. Users appreciate automated notification system helps users maintain their daily wish-making habit without manual reminders and minimalist interface design provides a clean and simple experience for tracking personal goals.
How are ratings & reviews evolving?
What users say, by theme
- Automated notification system helps users maintain their daily wish-making habit without manual reminders
- Minimalist interface design provides a clean and simple experience for tracking personal goals
- Notification timing errors cause reminders to trigger at incorrect hours for some users
10 of 10 recent reviews analyzed · moderate confidence · Thrilled overall
Read the full review analysisUnlock 1 more frustration theme and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for 11:11 - Never miss your wish
How's the Utilities market?
11:11 maintains a 4.71-star rating across 191 total ratings, reflecting a stable, niche utility position. The absence of updates since 2017 suggests a static market presence rather than an active competitive play.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for 11:11 - Never miss your wish
Where is it heading?
The market for simple habit-tracking utilities is increasingly crowded by apps with active live-ops and cross-platform sync. 11:11 remains stable due to its specific niche, but the lack of updates creates a long-term vulnerability to competitors that offer more flexible notification scheduling.
- The nine-year development freeze prevents the app from adapting to modern OS notification standards, leading to persistent timing errors for users.
- High user satisfaction ratings suggest the core habit loop remains sufficient for the existing user base despite the lack of new features.
The SWOT
- Gamified achievement mechanic (Bolt Emoji) reinforces daily retention
- Minimalist UI reduces cognitive load for goal tracking
- Implement passcode protection to address user privacy concerns
- Add wish-editing functionality to increase data utility
Next best moves
Audit notification scheduling logic because timing errors are a top-reported frustration → improve daily retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's nine-year development silence is its primary retention mechanism…
Read the full takeBottom line
11:11 rests on a simple, effective habit loop that retains users despite a nine-year development freeze. Addressing basic utility flaws like time zone support would stabilize the experience, preventing churn as modern habit trackers continue to iterate.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is 11:11 suitable for tracking long-term goals?
Does 11:11 protect my wishes with a passcode?
What is a good alternative to 11:11 for habit tracking?
Sources
- [1] App Store
Report last updated