11+ Non Verbal Reasoning
11+ Non Verbal Reasoning is a study utility for Year 5 and Year 6 students preparing for UK entrance exams, featuring illustrated techniques and mock tests on iOS.
The App DNA
What makes this app unique?
The app removes the cognitive friction of learning complex spatial patterns by breaking them into bite-size, illustrated cards that parents can use to guide student practice.
For Year 5 and Year 6 students and their parents preparing for UK grammar and independent school entrance exams.
What does it look like?
Key features
21 categories of illustrated techniques and worked examples for non-verbal reasoning patterns. Establishes category authority and increases switching costs.
Full practice tests with randomized questions and historical score tracking. Reinforces the daily study habit.
Pie charts showing topic-specific mastery. Allows for targeted practice and keeps users engaged until exam day.
How much does it cost?
The app operates as a free, standalone utility, likely serving as a lead-generation tool for the developer's broader suite of 11+ exam prep products.
Velocity
Maintenance developmentperformanceShow more...
With only one release in the observed window and a cadence of approximately one update every 9 days, the app is currently in a maintenance state. Development is focused exclusively on stability and minor bug fixes rather than new features or content. The latest release addressed specific issues within the mock test history module. There is no evidence of live operations or significant feature expansion at this time.
Who built it?
Webrich Software
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Pilot Test Recreational (RPA)User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for 11+ Non Verbal Reasoning
How's the Education market?
11+ Non Verbal Reasoning maintains a niche position in the Education category with a 4.67-star rating across 3 reviews. The lack of recent feature updates signals a maintenance-mode strategy rather than an aggressive growth play.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for 11+ Non Verbal Reasoning
Where is it heading?
The 11+ exam prep market is consolidating around publishers that offer board-specific content and integrated tutoring services. 11+ Non Verbal Reasoning remains a stable, free utility, but its lack of active content updates will likely lead to stagnation as competitors deepen their regional exam board coverage.
- The maintenance-only release cadence ensures stability for existing users but prevents the app from capturing new market share via feature expansion.
The SWOT
- Illustrated technique library functions as a defensible barrier
- iCloud sync maintains study continuity across devices
- Localized content for specific regional exam boards
Next best moves
Audit regional exam board coverage because current content is generic → increase market relevance
The counter-intuitive read
The app's maintenance-only status is a feature, not a bug…
Read the full takeSince the last report: The app has shifted its strategic outlook from a generic exam prep utility to a more targeted focus on regional exam board alignment. This pivot addresses the competitive pressure from publishers offering board-specific content.
Bottom line
11+ Non Verbal Reasoning provides a stable, illustrated foundation for exam prep, but its maintenance-only status leaves it vulnerable to publishers with specialized board-specific content. Focusing on regional exam board alignment would unlock higher value for parents seeking targeted preparation.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store
Report last updated