117 West Spirits is a loyalty and menu utility app for venue patrons on iOS.
The App DNA
What makes this app unique?
The app removes the friction of manual loyalty tracking and provides a centralized surface for venue-specific membership perks.
For Patrons of 117 West Spirits who want to track loyalty rewards, view menus, and stay updated on venue events.
What does it look like?
Key features
Access to exclusive memberships and perks. Membership-tier gate: direct retention lever, incentivizes repeat visits to the physical location.
Tracking of loyalty points for frequent patrons. Loyalty loop: increases visit frequency, compounds switching cost by rewarding repeat spend.
Digital catalog of spirits and mixed drinks. Digital menu surface: reduces friction in the ordering process, increases average order value per session.
How much does it cost?
The app functions as a free utility to support physical venue operations and customer loyalty.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app currently operates on a maintenance cadence, with the latest release arriving 5 days ago. Development is limited to minor performance and user experience improvements, with no evidence of new features or live-service events. Given the single version available in the current window, the development trend remains stable but focused exclusively on technical upkeep.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for 117 West Spirits
How's the Food & Drink market?
117 West Spirits serves as a niche loyalty tool within the Food & Drink category, focusing on venue-specific retention rather than broad market reach.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for 117 West Spirits
Where is it heading?
117 West Spirits will likely remain a static utility for venue operations, as the current development focus is limited to stability and bug fixes. The PM should prioritize low-effort engagement triggers to maximize the value of the existing loyalty loop.
- The maintenance-only release cadence indicates the app is currently optimized for operational support rather than active user acquisition or feature expansion.
The SWOT
- Membership-tier gating incentivizes repeat visits to the physical location
- Digital cocktail recipes could drive social sharing and brand awareness
Next best moves
Ship push notifications for event updates because the current manual-check model limits awareness → increase event attendance
The counter-intuitive read
The app's lack of feature updates is a strength…
Read the full takeSince the last report: The product roadmap has shifted from a focus on loyalty redemption flows to proactive event-based engagement via push notifications. This pivot aims to address the lack of awareness regarding venue events.
Bottom line
117 West Spirits functions as a stable utility for venue operations, but the lack of active engagement features limits its potential as a growth lever. Investing in proactive notification triggers would better utilize the existing user base to drive physical venue traffic.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is 117 West Spirits free to use?
Does 117 West Spirits offer rewards for frequent visits?
Can I view the cocktail menu in the app?
Sources
- [1] App Store, source
Report last updated