22 Dividends is a portfolio tracker for dividend stock investors on iOS, focused on yield on cost and DRIP performance monitoring.
The App DNA
What makes this app unique?
The app removes the manual friction of calculating dividend growth and reinvestment compounding, which standard brokerage apps often obscure.
For Dividend stock investors who require granular tracking of yield on cost and cashflow beyond basic brokerage tools.
What does it look like?
Key features
Calculates dividend growth performance relative to initial investment cost.
Logs dividend reinvestment plans to monitor compounding growth.
Visualizes upcoming ex-dates and paydays for cashflow monitoring.
How much does it cost?
The freemium model uses transaction volume and credit limits to gate advanced reporting features.
Velocity
Dormant developmentopaqueShow more...
The app has reached a state of inactivity, with no updates released in the last 634 days. Development has effectively ceased, as the last release was a minor fix and no subsequent feature builds or operational updates have been deployed. The lack of activity over this extended period indicates the project is no longer being actively maintained.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate total yield analysis provides a unique and valuable edge for dividend stock investors and free access to advanced financial tracking tools provides high value without hidden costs.
How are ratings & reviews evolving?
What users say, by theme
- Total yield analysis provides a unique and valuable edge for dividend stock investors
- Free access to advanced financial tracking tools provides high value without hidden costs
- Dividend payment data fails to sync or disappears, rendering the calendar tracking feature unreliable
4 of 4 recent reviews analyzed · limited sample
Read the full review analysisUnlock 1 more frustration theme and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for 22 Dividends
How's the Finance market?
22 Dividends occupies a niche in the Finance category, serving a specific subset of income investors. With a 4.18-star rating across 16 total reviews, the app relies on its specialized DRIP tracking to maintain relevance against broader, more frequently updated portfolio trackers [1, 2].
Read the market outlookThe rivals identified
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Key takeaways for 22 Dividends
Where is it heading?
The dividend tracking market is consolidating around tools that offer seamless brokerage integration and active feature development. 22 Dividends remains exposed due to its manual-entry focus and stalled release cadence, which will likely lead to a steady loss of users to more reliable, automated competitors.
- The 21-month release gap suggests the app is in maintenance mode, which prevents it from addressing critical data-sync bugs reported by users.
- Persistent complaints regarding disappearing calendar data indicate that the core tracking utility is failing, which will accelerate churn among long-term dividend investors.
The SWOT
- DRIP-specific transaction logging creates high switching costs for long-term income investors
- Simplified onboarding flow could capture users frustrated by current manual entry friction
Next best moves
Audit data-sync logic because calendar-sync failures are the top-reported frustration → restore user trust
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of brokerage API integration is…
Read the full takeSince the last report: The app's competitive positioning shifted from viewing the absence of cloud sync as a liability to framing it as a deliberate privacy-focused retention mechanism. No functional changes or updates occurred during this period, leaving the app in a maintenance-only state.
Bottom line
22 Dividends maintains a loyal niche through its specialized DRIP tracking, but the 21-month development silence threatens its long-term viability. Addressing the data-sync failures is the only way to prevent the total erosion of the user base.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
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