280days is a shared pregnancy diary and health tracking app for expectant couples on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Parenting
Sentiment
4.4
41k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The app removes the communication friction between partners by syncing medical records and growth milestones into a single, shared digital space.
For Expectant parents seeking a shared digital space to track pregnancy milestones, health records, and memories.
What does it look like?
Key features
Syncs pregnancy records, medical checkups, and diary entries between two linked accounts.
Visualizes baby development with weekly updated illustrations and daily changing dialogue.
Converts app-stored diary entries, ultrasound photos, and records into a physical or digital book.
How much does it cost?
The freemium model relies on high-frequency daily usage to drive ad inventory, with a direct IAP gate for ad removal.
Velocity
Maintenance developmentperformanceopaqueShow more...
With only one release in the observed window and a last update 43 days ago, the development momentum is classified as maintenance. The latest release focused exclusively on stability and performance improvements rather than new features or content. There is no evidence of a live-ops strategy or active feature development. The publisher maintains a low-frequency update schedule typical of a stable, mature product.
Who built it?
amane factory
3 apps tracked · Parenting
トツキトオカ：夫婦で共有できる『妊娠記録・日記』アプリ
コノトキ - 妊娠のために基礎体温、生理で排卵日予測User Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate daily developmental advice and baby growth tracking foster a strong emotional bond for expectant parents and the ability to create a printed keepsake book of pregnancy memories provides high long-term value, but report rigid registration requirements prevent users from setting up the app during early pregnancy stages.
How are ratings & reviews evolving?
What users say, by theme
- Daily developmental advice and baby growth tracking foster a strong emotional bond for expectant parents
- The ability to create a printed keepsake book of pregnancy memories provides high long-term value
- Interactive illustrations and cute design elements keep the user experience engaging throughout the pregnancy journey
- Rigid registration requirements prevent users from setting up the app during early pregnancy stages
61 of 99 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for 280days: Pregnancy Diary
How's the Parenting market?
280days maintains a 4.39 rating on Android and 4.75 on iOS, reflecting strong user satisfaction with its core shared-diary feature. The maintenance-mode release cadence suggests a stable, mature product rather than an aggressive growth phase.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for 280days: Pregnancy Diary
Where is it heading?
The pregnancy tracking market is shifting toward more inclusive and flexible user experiences, leaving 280days exposed due to its rigid registration and family-role assumptions. Maintenance-mode updates will likely result in gradual market share erosion unless the team addresses the sync instability and registration friction that currently limit the user funnel.
- Persistent sync errors between partners erode the shared-experience value, which compounds the churn risk already visible in early-stage registration data.
- The memorial book export feature continues to drive long-term retention, providing a clear differentiator that keeps users engaged throughout the full pregnancy cycle.
The SWOT
- Couple-sync mechanism creates high-switching-cost barrier
- Memorial book export drives long-term retention
- Daily growth illustrations foster consistent habit formation
- Expand family role settings for inclusivity
- Add swipe gestures to improve navigation
Next best moves
Remove mandatory baby name at registration because it is the top churn driver for early-stage users → increase new-user conversion
+ 1 more prioritized moveThe counter-intuitive read
The app's rigid, traditional-family-focused design is a retention lever for its core demographic…
Read the full takeSince the last report: The report reflects a shift in competitive framing, moving from viewing the app's rigid design as a pure liability to recognizing it as a retention mechanism for a specific core audience. This update also incorporates iOS performance metrics to provide a broader view of the app's market standing.
Bottom line
280days retains core users through its shared-diary mechanism, but the rigid registration and sync instability create a leaky funnel that limits growth. Addressing these barriers would unlock higher long-term retention for the existing user base.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is 280days suitable for single parents?
Does 280days work offline?
What is the difference between the free and paid versions?
Sources
- [1] Play Store listing, source
Report last updated