2nd Phone Number: Mobile Plus is a utility app for iOS that provides users with a secondary local phone number for texting and calling.
The App DNA
What makes this app unique?
Users hire this app to manage personal and business communication on one device, but the current failure to deliver service after payment blocks the primary job-to-be-done.
For Individuals and professionals seeking a secondary phone line for personal or business communication on a single device.
What does it look like?
Key features
Provides a dedicated local phone number for calling and texting.
Automated response system for incoming messages.
How much does it cost?
Subscription-only model requires payment for any functional access, which is currently failing to deliver service.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app currently operates at a maintenance cadence, with only one release recorded in the last 52 days. Development is limited to minor bug fixes and performance improvements, with no evidence of new features or live-service content. The release notes remain generic, providing no insight into specific functional changes or roadmap progression. This pattern suggests a focus on stability rather than active feature expansion.
Who built it?
Frederick Grunst
3 apps tracked · Utilities
Headbands: Party & Group Games
PDF Converter – Photo to PDFUser Sentiment
What do users think recently?
The recent review mood reads upset.
How are ratings & reviews evolving?
What users say, by theme
- Users report the app fails to provide any functional phone numbers after payment is processed
8 of 8 recent reviews analyzed · limited sample · Upset overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for 2nd Phone Number: Mobile Plus
How's the Utilities market?
The app occupies the crowded utilities space but lacks the reliable infrastructure of established peers. With 423 total ratings and a 4.38-star average, the current service delivery failures threaten to erode this baseline.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for 2nd Phone Number: Mobile Plus
Where is it heading?
The secondary-line utility market is highly sensitive to reliability, and the current failure to provision numbers after payment is a terminal risk to the app's viability. Unless the developer resolves the service delivery loop, the app will continue to see high refund rates and negative sentiment that will eventually trigger store-level visibility penalties.
- Persistent reports of service delivery failures post-payment indicate a broken core value proposition that will continue to depress conversion rates.
- The lack of feature updates in the latest release suggests the developer is not addressing the technical debt causing outgoing message failures.
The SWOT
- Local area code selection provides immediate regional utility.
- Auto-reply functionality differentiates the professional tier.
- Implement free trial to rebuild user trust.
- Establish transparent support to mitigate refund churn.
Next best moves
Audit service provisioning logic because users report zero numbers available after payment → restore core value delivery.
+ 1 more prioritized moveThe counter-intuitive read
The app's subscription-only model is not a revenue strategy but a terminal liability…
Read the full takeSince the last report: The intelligence report has been updated to better reflect the app's specific functional weaknesses and the lack of active development, while refining the SWOT analysis to highlight regional utility as a key differentiator.
Bottom line
2nd Phone Number: Mobile Plus offers standard secondary-line utility, but the failure to deliver service after payment makes the current subscription model a primary churn driver, so the PM must prioritize service reliability over new feature development to prevent total loss of user trust.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated