365-day savings plan-Easy Goal is a utility-focused savings tracker that emphasizes goal-oriented progress through a 365-day grid and periodic plans. It targets users seeking a simple, non-subscription tool for specific financial milestones. Its primary differentiators are a one-time $2.99 purchase model and professional-grade PDF reporting, though it suffers from a critical lack of social proof with zero current App Store ratings.
Product velocity
Maintenance
Daily rank 🇺🇸
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Finance
Sentiment
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Nemesis
Budget Planner App - Fleur
The App DNA
What makes this app unique?
For Individuals looking for a simple, visual, and goal-oriented tool to manage personal savings habits without the complexity of full-scale budgeting software.
Key features
Create and manage recurring savings goals (daily/weekly/monthly) with automated progress tracking.
Generates professional, printable PDF reports with statistical analysis and tabular data.
Intuitive dashboard with progress bars and a 365-day grid view.
Automatic data backup and synchronization across Apple devices.
How much does it cost?
The app avoids subscription fatigue by using a low-cost, one-time purchase model, which is a significant draw for users tired of recurring fees in the finance space.
Velocity
Maintenance developmentperformanceShow more...
The app has not released a major update in the observed data, with the only available data point being version 3.4 released on February 3, 2026. Given the lack of release notes and the absence of feature-driven updates, the app appears to be in maintenance mode. Development momentum is currently stagnant.
Who built it?
永文 胡
13+ apps tracked · Finance
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for 365-day savings plan-Easy Goal
How's the Finance market?
The rivals identified
By Akash Jain
Both apps target users seeking simple manual financial tracking without complex bank syncing, though Fleur captures the audience via a freemium model while 365-day savings plan requires a $2.99 upfront purchase.
- Aesthetic interface design drives organic social sharing, whereas 365-day savings plan relies on a utilitarian 365-day grid.
- Operates on a freemium model with 11,744 ratings, contrasting with this app's $2.99 paywall and zero ratings.
- Requires no sign-in for initial access, reducing onboarding friction.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for 365-day savings plan-Easy Goal
Where is it heading?
- v3.4 update in Feb 2026 added PDF export — indicates active feature investment, not maintenance mode.
- 0 ratings/reviews despite being on the store since 2016 — indicates a failure in user acquisition or retention loops.
The SWOT
- Professional PDF reporting for archiving and analysis
- One-time purchase model ($2.99) avoids subscription fatigue
- Intuitive 365-day grid visualization for habit reinforcement
- Active maintenance with a recent update in February 2026
- Targeting users churning from subscription-based finance apps
- Marketing PDF reports as a 'professional' feature for financial planning
- Expanding into 'savings challenges' to increase daily engagement
Next best moves
Implement an aggressive in-app review prompt strategy.
+ 2 more prioritized movesFeature gaps
Gamified city-building mechanics (available in Fortune City) +2
Bottom line
365-day savings plan-Easy Goal is a technically solid, goal-specific utility that is currently failing due to a total lack of social proof and visibility. While its PDF reporting and one-time purchase model are strong competitive moats, it will continue to lose market share to gamified rivals like Fortune City unless it can convert its active development (Feb 2026 update) into a visible rating count.
Unlock 3 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
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