Ad Blocker - Block Ads and Tracking in Safari
By SVG Apps
Ad Blocker is an iOS utility that provides content filtering for the Safari browser via a subscription-based model.
The App DNA
What makes this app unique?
The app serves users looking to reduce data consumption and remove advertisements, though the current lack of updates prevents it from functioning as intended on modern devices.
For iOS users seeking to reduce data consumption and remove advertisements while browsing in Safari.
What does it look like?
Key features
Blocks ads and trackers within the Safari browser via iOS Content Blocker settings
Blocks specific web elements including images, scripts, and fonts to reduce data usage
How much does it cost?
Subscription-only model anchored at $0.99/month, gating all core ad-blocking functionality.
Velocity
Dormant developmentopaqueShow more...
Ad Blocker - Block Ads and Tracking in Safari has not received a single update in 3,485 days. The development cycle is entirely inactive, with no evidence of maintenance or feature expansion since the initial release. The app is effectively abandoned, as it has remained unchanged for over nine years.
Who built it?
SVG Apps
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System Monitor & Device InfoUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Ad Blocker - Block Ads and Tracking in Safari
How's the Utilities market?
Ad Blocker holds a negligible market position with only one lifetime rating and no updates since 2017. The subscription-only pricing is misaligned with the app's status as a non-functional, abandoned product.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Ad Blocker - Block Ads and Tracking in Safari
Where is it heading?
The market for iOS content blockers has consolidated around actively maintained, free-to-use, or freemium tools that keep pace with Safari's evolving standards. Ad Blocker is effectively a legacy product that cannot compete, and its continued presence in the store without updates poses a risk to the developer's reputation.
- The app has remained in a maintenance-free state for over 3,400 days, indicating a complete lack of development activity.
- The subscription-only model for an abandoned app creates a high risk of negative user perception and potential store policy violations.
The SWOT
Next best moves
Sunset Ad Blocker because the app has been abandoned for nine years → eliminate brand risk
The counter-intuitive read
The app's subscription-only model is not a monetization…
Read the full takeBottom line
Ad Blocker is a dormant asset that fails to provide value in the current mobile environment, and the lack of development since 2017 makes it a candidate for sunsetting to avoid further brand erosion.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Ad Blocker still receiving updates?
Does Ad Blocker offer a free version?
What are some alternatives to Ad Blocker?
Sources
- [1] App Store
Report last updated