Adblock Plus for Safari is a browser extension designed to remove pop-ups, video ads, and banners to improve web browsing performance. Developed by Eyeo GmbH, the app claims to reduce data consumption and extend battery life by preventing resource-heavy advertisements from loading. It notably features an 'Acceptable Ads' program enabled by default, which allows non-disruptive ads to support content creators.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Mac users seeking to optimize their Safari browsing experience by reducing ad clutter and improving page load speeds.
What does it look like?
Key features
Automatically filters out pop-ups, video ads, banners, and content-disguised advertisements.
A default feature that permits non-intrusive advertisements to support creators, with an option to disable it in settings.
Reduces data usage and preserves battery life by preventing the loading of unnecessary ad content.
Claims to enhance browsing safety by blocking tracking and potentially malicious ad-related content.
How much does it cost?
Velocity
Active developmentShow more...
5 versions in history. Development pace: active.
Who built it?
Eyeo
4 apps tracked · Productivity
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Adblock Plus for Safari ABP
How's the Productivity market?
The rivals identified
The Analyst's Read
Key takeaways for Adblock Plus for Safari ABP
Where is it heading?
Bottom line
While marketed as a leading ad-blocking solution, user feedback indicates significant inconsistency in its effectiveness and functionality on the Safari browser.
Report last updated