Overview · Full Intel report in progress

Adblock Plus for Safari & Apps is an established productivity app that is free with in-app purchases. With a 4.4/5 rating from 18.6K reviews, it shows polarized user reception.

What is Adblock Plus for Safari & Apps?

Adblock Plus for Safari & Apps is a content-blocking utility designed to remove intrusive advertisements, cookie banners, and tracking elements from the iOS browsing experience. While historically popular, the app aims to improve page load speeds and battery efficiency by filtering web content across Safari and third-party applications.

Current Momentum

v3.2 · 1mo ago

Active

Last updated 31d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Productivity

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Are The Key Features?

Ad BlockingStandard

Removes pop-ups, autoplay videos, and banner ads within the Safari browser.

Distraction RemovalStandard

Hides cookie notices, overlays, and newsletter signups to streamline the user interface.

Privacy ProtectionStandard

Blocks hidden tracking and malware embedded within advertisements.

Performance OptimizationStandard

Reduces data consumption and battery drain by preventing the loading of resource-heavy ad content.

How much does it cost?

Freemium

Who Built It?

Eyeo GmbH app icon 1
Eyeo GmbH app icon 2
Eyeo GmbH app icon 3
Eyeo GmbH app icon 4

Eyeo

(278)

Providing mobile users with tools to filter intrusive web content and improve browsing performance. They focus on ad-blocking utilities for Safari.

Portfolio

3

Apps

Free 1Paid 1
Utilities50%
Productivity50%

Explore the full Eyeo report

Portfolio breakdown, audience, momentum, and every app published by Eyeo.

Go deeper

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Adblock Plus for Safari & Apps?

How's The Productivity Market?

How does it evolve in the Productivity market?

Rank progression

47 active rankings tracked — 30-day window

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Adblock Plus for Safari & Apps

Key Takeaways

Despite its legacy as a widely used ad blocker, recent user feedback indicates significant performance regressions, including page crashes and inconsistent blocking efficacy.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Adblock Plus for Safari & Apps, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Adblock Plus for Safari & Apps Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/apps/adblock-plus-for-safari-apps

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Data licensed under CC-BY-NC 4.0