Bloom is an art and design app for adults and teens, providing digital coloring pages and AI-assisted tools on Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#50
▲13Art & Design · free
Sentiment
4.3
2k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Bloom for stress relief and mindfulness, but the current paywall prevents them from accessing the coloring interface without a subscription.
For Adults and teens seeking digital art tools for relaxation, mindfulness, and creative expression.
What does it look like?
Key features
Collection of coloring pages across categories including mandalas, flowers, animals, and abstract designs; serves as an ad-inventory expansion.
Automated precision tools for filling and shading digital artwork; functions as a premium-tier gate.
Curated color sets designed for mindfulness; acts as a retention lever.
How much does it cost?
Freemium model relies on ad-supported free usage with IAP-gated premium features, though users report the free tier is effectively non-functional.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app maintains a maintenance-level cadence, shipping approximately one release every two weeks. The latest release provides only minor bug fixes and improvements, with no evidence of new features or live-ops content. Development appears focused exclusively on stability and performance maintenance. The current release pattern has remained stable with no significant feature updates in the provided history.
Who built it?
Koi Apps
10 apps tracked · Art & Design
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Adult Coloring Book - Bloom
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AI Song Generator : Vibe
Anime Chat - chat.ai
Glitz: AI Hairstyle & ColorUser Sentiment
What do users think recently?
Review voice lately leans upset. Users appreciate relaxing coloring mechanics provide a calm experience for users seeking to manage daily anxiety levels and visual art quality and brush variety offer a satisfying creative outlet for casual digital artists, but report aggressive paywalling prevents users from accessing any meaningful content without purchasing an expensive weekly subscription.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Relaxing coloring mechanics provide a calm experience for users seeking to manage daily anxiety levels
- Visual art quality and brush variety offer a satisfying creative outlet for casual digital artists
- Aggressive paywalling prevents users from accessing any meaningful content without purchasing an expensive weekly subscription
50 of 50 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Adult Coloring Book - Bloom
How's the Art & Design market?
Bloom holds a #70 Grossing rank in the US Art & Design category. The gap between its grossing performance and the negative sentiment score indicates high monetization friction.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Adult Coloring Book - Bloom
Where is it heading?
The app's reliance on a high-friction paywall and lack of technical stability leaves it exposed to better-optimized competitors. Unless the team addresses the core accessibility complaints, the current grossing rank will erode as the user base continues to churn.
- Technical instability (white screens) prevents users from accessing the app, which compounds the rating drag already visible on Android.
- Users report: Aggressive paywalling leads to allegations of deceptive advertising, which accelerates churn pressure on the casual base.
The SWOT
- AI-assisted precision tools provide a differentiated creative output
- Unlocking a limited free-page set improves conversion
Next best moves
Unlock limited free content because users report the app is non-functional without a subscription -> improve conversion
+ 1 more prioritized moveThe counter-intuitive read
The app's high grossing rank despite negative sentiment…
Read the full takeSince the last report: The app's core functionality and sentiment remain unchanged, with updates limited to more precise framing of the competitive and monetization challenges.
Bottom line
Bloom offers high-quality creative output, but the aggressive paywall and technical instability alienate the user base, so the PM must prioritize a functional free-tier experience to stabilize retention.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated