Age Counter is a birthday and age tracking utility for iOS that provides automated reminders and zodiac-based horoscopes.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Entertainment
Sentiment
4.7
838 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire this app to manage personal and pet-related dates without manual calculation, offloading the cognitive burden of remembering recurring events.
For Individuals looking to track birthdays of friends, family, and pets with automated reminders and zodiac insights.
What does it look like?
Key features
Syncs birthday data across multiple devices via iCloud account integration
Bulk imports existing contact birthdays directly from the system address book
Sends automated reminders for upcoming birthdays via system push notifications
Calculates age in days, weeks, months, and seconds upon record selection
Provides daily updated horoscopes based on the automatically detected zodiac sign
How much does it cost?
The app is currently offered as a free utility without explicit subscription or IAP gates mentioned in the observed data.
Velocity
Maintenance developmentperformanceShow more...
The app exhibits a maintenance-level development cadence, with only one release identified in the observed data. The latest release focused exclusively on resolving a data-handling bug related to birth years. There is no evidence of new feature development, content updates, or live operations. Given the lack of activity over the past month, the development trend is currently stagnant.
Who built it?
Theo Schuetz
3 apps tracked · Entertainment
Field Hockey - Germany
SOS Global Emergency NumbersUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate granular age tracking in weeks and months provides utility for pet owners and breeders and simple interface design allows users to manage multiple family member birthdays without complex math, but report critical data loss events cause total disappearance of saved birthday entries following recent updates.
How are ratings & reviews evolving?
What users say, by theme
- Granular age tracking in weeks and months provides utility for pet owners and breeders
- Simple interface design allows users to manage multiple family member birthdays without complex math
- Critical data loss events cause total disappearance of saved birthday entries following recent updates
50 of 50 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Age Counter • Birthday Tracker
How's the Entertainment market?
The app maintains a 4.67 rating across 838 reviews, positioning it as a niche utility in the Entertainment category. The lack of clear IAP communication relative to its ad-supported model creates a monetization gap that limits its ability to compete with more transparently priced lifestyle trackers.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Age Counter • Birthday Tracker
Where is it heading?
Users report: The lifestyle-utility market is consolidating around apps that offer high reliability and widget-based visibility, leaving Age Counter exposed due to its current data-loss issues. The PM must shift focus from horoscope content to core data integrity to prevent further churn, as the current instability makes the app vulnerable to more reliable entrants.
- Recurring data loss events following the latest update erode trust and drive negative sentiment, which directly impacts long-term retention.
- Persistent advertising complaints post-purchase indicate a broken monetization flow, which increases refund requests and damages the brand reputation.
The SWOT
- Granular age-unit tracking creates a niche utility for pet breeders
- iCloud sync reduces device-switching friction
- Develop home screen widgets to increase daily visibility
- Add relationship-based categorization for large contact lists
Next best moves
Audit data persistence logic because data loss is the top complaint → stabilize retention
+ 1 more prioritized moveThe counter-intuitive read
The app's niche focus on pet and family age-tracking is its primary moat…
Read the full takeFeature gaps
Home screen widgets (available in lifestyle utility peers but missing here) +1
Since the last report: The app's competitive position has declined due to the emergence of broken IAP billing logic and persistent data loss, forcing a pivot in PM priorities.
Bottom line
Users report: The app provides high utility for niche age-tracking, but recurring data loss and monetization friction threaten its survival, so the PM must prioritize stability and billing transparency to protect the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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