Hailuo AI is a mobile-first generative video creator for iOS and Android that transforms text and images into cinematic content.
Product velocity
Maintenance
Daily rank 🇺🇸
#52
▲3Photo & Video · free
Sentiment
3.9
86k reviews
Nemesis
Sora by OpenAI
The App DNA
What makes this app unique?
It removes the technical barrier to high-quality video production for social media creators who lack professional editing skills.
For Content creators, social media users, and marketers requiring rapid video production without manual editing skills.
What does it look like?
Key features
Converts written prompts into video content using generative models
Maintains consistent character appearance across multiple generated video scenes
Applies specific camera movements like push, pull, pan, and tracking
How much does it cost?
Freemium model gates advanced creative controls and consistency tools behind an optional subscription.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
Development momentum is currently in a maintenance state, with the latest release occurring 77 days ago. The release history shows a focus on minor bug fixes and performance improvements rather than new feature development. While the latest version includes generic stability enhancements, the overall cadence has slowed significantly, indicating a lack of active feature iteration. The app has not seen a major content update since the introduction of AI editing tools in mid-April.
Who built it?
NANONOBLE PTE
2 apps tracked · Photo & Video
MiniMax - Your AI AgentUser Sentiment
What do users think recently?
Users report: The recent review mood reads frustrated. Users appreciate the core ai generation engine produces high-quality visual results that impress users during initial creative sessions and the interface design allows users with limited technical knowledge to generate ai content without complex prompt engineering, but report aggressive monetization and lack of a free trial frustrate users who feel misled by advertising claims.
How are ratings & reviews evolving?
What users say, by theme
- The core AI generation engine produces high-quality visual results that impress users during initial creative sessions
- The interface design allows users with limited technical knowledge to generate AI content without complex prompt engineering
- Users report: Aggressive monetization and lack of a free trial frustrate users who feel misled by advertising claims
99 of 126 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Hailuo Al: Image&Video Maker
How's the Photo & Video market?
Hailuo AI holds top-10 grossing positions in the Photography category across multiple markets including Brazil and Turkey. The discrepancy between its high grossing rank and the negative sentiment regarding monetization suggests a high-friction conversion funnel that may not be sustainable.
Read the market outlookThe rivals identified
By OpenAI OpCo, LLC
Sora is the primary market benchmark for high-fidelity text-to-video generation, directly competing with Hailuo AI's core value proposition of transforming text and images into cinematic content.
- Massive brand recognition and industry-leading model architecture set the standard for video generation quality.
- Integrated community feed provides a social layer that encourages user retention through shared creative content.
- Advanced remixing tools allow for iterative video refinement that currently exceeds Hailuo AI's feature set.
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AI Video Generator: Voiser AIContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Hailuo Al: Image&Video Maker
Where is it heading?
The generative video market is consolidating around high-fidelity models, and Hailuo AI's maintenance-mode cadence leaves it vulnerable to rivals with faster feature velocity. Without addressing the monetization friction and technical instability, the app risks losing its current chart position to more stable, user-friendly entrants.
- The lack of a functional free trial creates a high-friction funnel that suppresses new-user conversion and drives negative reviews.
- Technical instability during image uploads erodes trust, compounding the negative sentiment from billing complaints.
The SWOT
- High-fidelity generation engine produces realistic visuals that exceed category norms
- Implementing a daily credit system would lower the conversion barrier for casual users
Next best moves
Ship a daily free credit system because users report the lack of a trial as the top barrier to entry → increase conversion
+ 1 more prioritized moveThe counter-intuitive read
The app's high grossing rank in emerging markets…
Read the full takeFeature gaps
Automatic sound effect integration (available in Voiser AI but absent here) +1
Since the last report: Development momentum has collapsed into a maintenance-only state, while user sentiment has further declined due to new technical regressions and restrictive content moderation.
Bottom line
Transitioning to a transparent credit-based trial would address the primary driver of negative sentiment and unlock the conversion funnel for casual users, provided the team prioritizes stability fixes over new feature expansion.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Hailuo AI free to use?
How does Hailuo AI compare to Sora?
What are some alternatives to Hailuo AI?
Sources
- [1] Play Store listing, source
Report last updated