Report updated May 19, 2026
Hailuo Al: Image&Video Maker
For content creators, social media users, and marketers requiring rapid video production without manual editing skills.
Hailuo Al: Image&Video Maker is a struggling photo & video app that is free with in-app purchases. With a 3.9/5 rating from 86.2K reviews, it struggles with user retention. Users particularly appreciate creative ai generation tools allow users to produce unique visual content quickly, though aggressive monetization and lack of free trial frustrate users expecting a free experience remains a common concern.
What is Hailuo Al: Image&Video Maker?
Hailuo AI is an AI-powered image and video creation tool for content creators and social media users on iOS and Android.
Users hire Hailuo AI to produce cinematic visual content without manual editing skills, but the current subscription-first model creates a barrier to entry that forces users to churn before experiencing the core value.
Current Momentum
v2.11 · today
Active- Shipped Omni Reference support.
- Integrated cinematic motion control.
- Added vintage film development effects.
Active Nemesis
AI Video - AI Video Generator
By HUBX
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Converts written text prompts into video content
Maintains consistent character appearance across scenes
Applies specific camera movements like pan and tracking
How much does it cost?
- Free tier with basic access
- Subscription for advanced features
Freemium model gates advanced creative controls and high-fidelity generation behind an optional subscription.
Who Built It?
NANONOBLE PTE
Empowering creators and professionals with mobile-first generative AI tools for multimedia production and complex task automation.
Portfolio
2
Apps
What other apps does NANONOBLE PTE make?
Explore the full NANONOBLE PTE report
Portfolio breakdown, audience, momentum, and every app published by NANONOBLE PTE.
What do users think recently?
High confidence · Latest 99 of 126 total reviews analyzed · Based on 126 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate creative ai generation tools allow users to produce unique visual content quickly, but report aggressive monetization and lack of free trial frustrate users expecting a free experience.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Hailuo Al: Image&Video Maker?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Hailuo AI maintains a #1 Photography category rank in multiple emerging markets including SA and AE, but its overall chart rank volatility (downward trends in 20+ regions) suggests the current monetization model is failing to sustain long-term user interest.
Rank progression
357 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Sora represents the industry benchmark for high-fidelity generative video, directly challenging Hailuo AI's positioning as a premium cinematic creation tool.
Contenders(4)
This app directly targets the 'AI dance' trend, competing for users who want quick, automated video transformations.
Lisa AI targets the niche of AI-driven animation and avatar generation, overlapping with Hailuo's video creation capabilities.
Faceplay captures the social-sharing segment of AI video, focusing on template-driven content that competes with Hailuo's creative output.
VideoGPT competes for the same user base seeking accessible text-to-video generation with integrated style and voiceover features.
Same space(3)
Targets the professional and hobbyist animation market, offering high-end tools that contrast with Hailuo's generative AI approach.
Addresses the short-form animation market, serving as a legacy tool for users who prioritize GIF creation over AI-generated video.
Focuses on the personalization aspect of AI imagery, serving as a lighter alternative for users interested in profile aesthetics.
Compare Hailuo Al: Image&Video Maker against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Hailuo Al: Image&Video Maker
Strengths to defend, gaps to attack
Core Strengths
- MiniMax cinematic generation quality
- Omni Reference character consistency
Critical Frictions
- Immediate subscription gate
- Inaccurate prompt adherence
Growth Levers
- Daily free credit model
- Localized B2B partnerships
Market Threats
- High-velocity release cadence
- Subscription refund friction
What are the next best moves?
Implement a 3-day free trial because user complaints cite lack of testing as the top frustration → reduce refund surge
Aggressive monetization is the #1 complaint theme in sentiment analysis.
Trade-off: Pause the current annual subscription price-test — refund surge has 4x the revenue impact.
Audit prompt-adherence logic because users report cartoonish results that fail to match prompts → improve retention
Inaccurate generation is the #2 complaint theme, driving negative sentiment.
Trade-off: Deprioritize new aesthetic filter releases — core generation quality is the primary churn driver.
A counter-intuitive read
The high chart rankings in emerging markets are a liability, not a strength, as they mask a high-churn user base that is likely to abandon the app once the initial curiosity fades.
Feature Gaps vs Competitors
- Real-time professional editing suite (available in InShot but absent here)
Key Takeaways
Hailuo AI delivers high-fidelity cinematic output but suffers from a predatory monetization model that alienates casual users, so the PM must prioritize a free-trial gate to lower the conversion friction and stabilize retention.
Where Is It Heading?
Declining
The market for AI video generation is consolidating around tools that offer professional-grade control and transparent pricing. Hailuo AI's current trajectory is exposed: without a pivot to a trial-based model, the high-friction monetization will continue to erode the user base faster than the cinematic output can attract new sign-ups.
Aggressive paywalls without free trials drive high refund rates, which compounds the negative sentiment already visible in recent reviews.
Inaccurate AI generation results fail to match user prompts, leading to a decline in daily active usage and long-term retention.