Report updated May 18, 2026
Airthings
For homeowners and remote workers concerned with indoor air quality, radon exposure, and cognitive performance.
Airthings is an established utilities app that is completely free. With a 4.5/5 rating from 8.3K reviews, it shows polarized user reception.
What is Airthings?
Airthings is a utility app for iOS and Android that provides remote monitoring and control for indoor air quality hardware.
Users hire the app to maintain healthy home environments and manage purification hardware, serving the need for environmental control and cognitive performance optimization.
Current Momentum
v8.0 · 3d ago
Maintenance- Ships frequent stability updates.
- Maintains consistent hardware-utility focus.
Active Nemesis
Aura Air
By Gilad Kalina
Other Rivals
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What makes this app unique?
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What Are The Key Features?
Color-coded indicators provide at-a-glance air quality status on the device dashboard
Remote management of air purifier settings from any location via the app
Aggregated data visualization for multiple sensors placed across different rooms
Truemed-powered checkout flow for pre-tax reimbursement eligibility
How much does it cost?
- Free app with purchase of hardware
Hardware-centric model where the app serves as a free utility to drive and retain hardware sales.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Airthings ASA make?
Airthings
App
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Airthings?
Where is it available?
Localized markets (1)
How's The Utilities Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
Aura Air competes directly by offering comprehensive indoor air quality management and hardware-integrated monitoring, targeting the same health-conscious smart home demographic.
Differentiators
- Offers advanced BMS connectivity for enterprise-level building management that Airthings currently lacks in its consumer app.
- Provides a REST API for power users to integrate air data into custom smart home automation scripts.
- Features specialized 'Aura Rules' that trigger automated air purification based on specific real-time sensor threshold breaches.
Head to head
Airthings should prioritize developing a robust, user-friendly automation engine to counter Aura's technical feature set without sacrificing its consumer-first UX.
Same space(4)
Both apps serve the smart home ecosystem by providing real-time environmental and utility monitoring to optimize home efficiency.
Differentiators
- Utilizes an AI energy assistant to provide actionable cost-saving recommendations based on historical usage patterns.
- Features sophisticated PowerSmart load management that allows users to actively control high-energy appliances remotely.
Wallbox competes for the same smart-home real estate by managing energy consumption, specifically focusing on EV charging optimization.
Differentiators
- Offers highly specialized smart charging schedules that optimize energy costs based on grid demand and pricing.
- Provides deep remote charger control features that allow users to lock or unlock hardware via the app.
AlphaESS overlaps with Airthings by providing real-time monitoring of home energy systems, a key pillar of the modern smart home.
Differentiators
- Includes specific VPP revenue tracking, allowing users to monetize their home energy storage systems effectively.
- Offers granular energy optimization settings that allow users to prioritize battery usage versus grid consumption.
Sunsynk Connect operates in the smart home utility space, focusing on inverter management and energy data visualization.
Differentiators
- Integrates directly with Octopus Agile to automatically adjust energy usage based on real-time electricity price fluctuations.
- Features plant connection sharing, enabling multiple users to monitor and manage the same energy system remotely.
New entrants(2)
EnergyHub is a new entrant focusing on the intersection of energy storage and virtual power plant management.
Differentiators
- Focuses on virtual power plant demand response to help users participate in grid stabilization programs.
Guardian-i enters the smart home security and monitoring space with a focus on remote hardware control.
Differentiators
- Provides a unique remote accelerator block feature for hardware security that differentiates it from standard monitoring.
Compare Airthings against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Airthings
Strengths to defend, gaps to attack
Core Strengths
- Truemed-powered HSA/FSA checkout flow lowers hardware entry barriers
- Multi-room sensor aggregation creates high switching costs for users with multiple devices
Critical Frictions
- No automation engine for purification hardware
- Lack of REST API limits power-user integration
- Hardware-centric model lacks recurring revenue streams
Growth Levers
- Develop enterprise-grade building management connectivity
- Implement AI-driven cost-saving recommendations based on historical air quality data
Market Threats
- Aura Air's automation rules engine drains power-user base
- Virtual power plant integration in rival apps shifts consumer value toward energy-focused hardware
What are the next best moves?
Ship automation rules engine because Aura Air's rules engine drains power-user base → increase retention of high-value users
Aura Air's automation engine is a primary differentiator that threatens Airthings' power-user segment.
Trade-off: Deprioritize the UI dashboard redesign until Q4 to allocate engineering hours to the automation engine.
Build REST API because power users demand custom smart home integration → reduce churn to Aura Air
Competitor analysis identifies REST API as a key gap for power users currently served by Aura Air.
Trade-off: Pause the pollen forecast feature expansion to focus resources on API development.
A counter-intuitive read
The lack of a subscription model is not a weakness but a strategic choice to maximize hardware attach rates, which remains the primary revenue driver for the business.
Feature Gaps vs Competitors
- REST API (available in Aura Air but absent here)
- Automated purification rules (available in Aura Air but absent here)
Key Takeaways
Airthings maintains a strong hardware-retention loop through its utility-focused app, but the lack of an automation engine leaves it vulnerable to technical rivals, so the team must prioritize automation to defend its power-user base.
Where Is It Heading?
Stable
The smart-home utility market is shifting toward automated, AI-driven management, and Airthings' current maintenance-mode posture leaves it exposed. The team must transition from manual monitoring to automated response to prevent churn to more technically capable rivals.
Competitor automation engines pull power users away, which erodes the brand's position as a premium smart-home solution.
Recent updates focus on stability and maintenance, signaling a lack of aggressive feature expansion in the current cycle.