Allum Plus is a loyalty app for the Allum shopping center that enables users to scan receipts and participate in prize draws on iOS.
The App DNA
What makes this app unique?
The app removes the friction of physical loyalty cards by digitizing point collection, which increases the frequency of return visits to the shopping center.
For Frequent visitors of the Allum shopping center looking for rewards, store information, and event updates.
What does it look like?
Key features
Users scan purchase receipts to earn points, linking physical shopping behavior to digital engagement.
Users complete specific tasks to accumulate points, increasing session frequency.
Points can be redeemed for entries into prize raffles, incentivizing long-term retention.
How much does it cost?
The app operates as a free loyalty tool for a physical shopping center, monetizing through increased tenant foot traffic and brand loyalty.
Velocity
Maintenance developmentmonetizationnew contentShow more...
Allum Plus has entered a maintenance phase, with only one release shipped in the last 184 days. The latest version introduced a loyalty-based engagement system, allowing users to scan receipts to earn points for rewards and prize draws. Development activity has been stagnant since this release in February 2026. There are no indications of ongoing live operations or frequent feature updates.
Who built it?
KLEPIERRE MANAGEMENT
13+ apps tracked · Shopping
Field's Premium
IO & NAVE DE VERO
Odysseum & Moi
IO & PORTA DI ROMA
Oslo City Friends
L'Esplanade & MOI
Espaço Guimarães & EU
Bruuns & Friends
IO & CASAMASSIMA
Kupolens Kundklubb
Plenilunio & YO
La Gavia & YOUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Allum Plus
How's the Shopping market?
Allum Plus occupies a niche position as a single-center loyalty tool, with no recent updates in 185 days. The lack of feature velocity suggests a defensive posture rather than an attempt to capture broader retail market share.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Allum Plus
Where is it heading?
The retail loyalty market is shifting toward integrated shopping-center experiences that combine rewards with inventory discovery. Allum Plus remains in a static state, which exposes the app to churn if a more feature-rich retail aggregator enters the local market.
- The six-month development gap indicates a maintenance-only posture, which limits the ability to respond to shifting retail loyalty trends.
The SWOT
- Receipt scanning mechanism creates a direct link between physical retail spend and digital loyalty engagement
- Integration of store-specific inventory alerts could increase utility beyond simple receipt logging
Next best moves
Ship store-specific inventory alerts because receipt scanning alone lacks daily utility → increase session frequency
The counter-intuitive read
The app's greatest risk is not a competitor, but its own maintenance-mode status…
Read the full takeSince the last report: The app remains in a static maintenance posture, with no changes to features or pricing. The primary shift is a strategic pivot in the PM action plan, which now prioritizes store-specific inventory discovery to address the app's lack of pre-purchase utility.
Bottom line
Allum Plus relies on the physical foot traffic of the Allum shopping center, but the six-month development gap leaves the loyalty loop vulnerable to more active retail aggregators. Refreshing the feature set to include pre-purchase utility would better defend the user base.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Allum Plus useful if I only visit the shopping center occasionally?
Does Allum Plus offer rewards for all stores in the shopping center?
What is the main benefit of using Allum Plus?
Sources
Report last updated