Amal - Muslim Habit Tracker
By APPOTHECARY
Amal is a faith-based habit tracker for Muslims, structured as a 90-day gamified journey on iOS.
The App DNA
What makes this app unique?
The app removes the cognitive friction of planning daily worship by providing a pre-set, structured path that users can follow to build consistency.
For Muslims seeking to establish consistent prayer habits, deepen their connection with the Quran, and build discipline through daily acts of worship.
What does it look like?
Key features
Structured habit-building journeys tailored to specific spiritual goals; increases long-term subscription stickiness.
Gamified visual rewards for consistent completion of religious practices; increases session frequency.
Personalized push notifications for prayer and worship times; re-engagement trigger.
How much does it cost?
Subscription-only model anchored at £24.99/year, utilizing a 90-day program structure to justify recurring payments.
Velocity
Dormant developmentUX improvementsnew contentShow more...
Amal has been inactive for 293 days, falling well outside the threshold for active development. The last release occurred on January 14, 2026, and no subsequent updates or maintenance patches have been recorded. Given the lack of activity over the past nine months, the app is currently classified as a zombie project.
Who built it?
APPOTHECARY
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Amal - Muslim Habit Tracker
How's the Lifestyle market?
Amal operates in the lifestyle category with a subscription-only model that targets high-intent users. The lack of a free tier places the burden of proof on the 90-day program's efficacy to justify the £24.99 annual cost.
Read the market outlookThe rivals identified
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Key takeaways for Amal - Muslim Habit Tracker
Where is it heading?
The market for faith-based habit trackers is consolidating, and Amal's lack of updates since early 2026 leaves it exposed to more active competitors. Without a return to a consistent release cadence, the app will struggle to retain users beyond their initial 90-day commitment.
- The nine-month development gap suggests the app is in maintenance mode, which will likely lead to user churn as the content becomes stale.
The SWOT
- 90-day program structure creates a defensible retention loop
- Gamified badges increase user investment in daily habits
- Localized content for non-English speaking markets could expand reach
Next best moves
Ship a free-tier trial or limited feature set because the subscription-only model creates a high barrier to entry → increase top-of-funnel conversion
The counter-intuitive read
The lack of updates for nine months is…
Read the full takeBottom line
Amal's 90-day program structure provides a clear retention mechanism, but the lack of updates since January 2026 risks alienating users who have completed their initial journey. Introducing a free entry point would address the high barrier to entry and improve top-of-funnel conversion.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
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- [1] App Store
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