Amato: Friendship Tracker CRM
Amato is a personal relationship CRM for iOS that tracks interactions and sends reminders to help users stay in touch with contacts.
The App DNA
What makes this app unique?
The app removes the cognitive friction of remembering when to reach out to friends, displacing manual calendar tracking or memory-based maintenance.
For Busy or forgetful individuals who want to maintain social relationships through structured tracking and reminders.
What does it look like?
Key features
Customizable alerts for keeping in touch with contacts via personalized schedules
Manual entry of calls, messages, meetings, or emails with note-taking capability
Quick-glance interface elements for viewing upcoming reminders and adding interactions
How much does it cost?
The app is currently offered as a free utility, though user reviews cite dissatisfaction with the value of lifetime membership options.
Velocity
Dormant developmentsocial featuresUX improvementsShow more...
Amato: Friendship Tracker CRM has been inactive for 879 days. The development momentum is non-existent, as no updates or feature releases have been recorded in over two years. The last known update focused on address book synchronization and interaction tracking, but the project appears to have been abandoned by the publisher.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate granular notification controls allow neurodivergent users to maintain consistent social habits without feeling overwhelmed by reminders and interaction note-taking features provide helpful context for picking up conversations where they previously left off.
How are ratings & reviews evolving?
What users say, by theme
- Granular notification controls allow neurodivergent users to maintain consistent social habits without feeling overwhelmed by reminders
- Interaction note-taking features provide helpful context for picking up conversations where they previously left off
- Application freezing during contact interaction updates disrupts the user experience following the latest update
7 of 7 recent reviews analyzed · limited sample · Excited overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Amato: Friendship Tracker CRM
How's the Social Networking market?
Amato occupies a niche utility space within social networking, relying on a 4.58 rating across 72 ratings to sustain its position. The lack of updates for 879 days suggests a maintenance-mode posture that limits its ability to compete with active social-utility entrants.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Amato: Friendship Tracker CRM
Where is it heading?
The social-utility market is shifting toward automated, low-friction interaction tracking, leaving Amato's manual-entry model exposed. Without a return to active development, the app will continue to lose ground to competitors that offer more robust, stable, and feature-rich experiences.
- The 879-day update gap indicates the app is in maintenance mode, which prevents it from addressing modern OS-level integration requirements.
- Performance regressions during contact interactions erode the daily habit, which compounds the dissatisfaction regarding the lifetime membership value.
The SWOT
- Customizable reminder frequency supports neurodivergent social habits
- Automated interaction logging via address book integration
Next best moves
Audit contact interaction logic because interface locks are the top-cited performance complaint → restore user trust
+ 1 more prioritized moveThe counter-intuitive read
The lack of updates is a feature for a relationship CRM…
Read the full takeSince the last report: The outlook for the app has declined due to the persistent 879-day development gap and unresolved performance regressions. The competitive positioning has shifted to highlight the vulnerability of the manual-entry model against modern, automated alternatives.
Bottom line
Amato provides a functional memory aid for social maintenance, but the 879-day update gap and performance regressions threaten its long-term viability. Addressing the contact-list stability would stabilize the core experience for the existing user base.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Amato suitable for people with ADHD?
Does Amato offer a free version?
Is Amato still receiving updates?
Sources
- [1] App Store
Report last updated