Amazon Business is a B2B e-commerce marketplace for procurement managers and businesses to manage wholesale purchasing on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#50
▼15Shopping · free
Sentiment
4.4
34k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Amazon Business to consolidate procurement, tax-exempt purchasing, and invoice reconciliation into a single interface that integrates with existing accounting workflows.
For Procurement managers, business owners, and employees at organizations ranging from small businesses to large enterprises.
What does it look like?
Key features
Camera-based scanning of packages to mark orders as received and reconcile invoices.
Administrative controls to set purchasing policies that prefer or block specific product categories.
Pre-built and custom reporting dashboards for tracking organizational purchasing.
How much does it cost?
Monetization relies on a freemium model where core purchasing is free, while advanced administrative and analytical tools are gated behind Prime Business.
Velocity
Maintenance developmentUX improvementsplatform expansionShow more...
Amazon Business: B2B Shopping currently operates at a maintenance cadence, with only two releases identified in the provided history. Development is focused on platform-specific stability and enterprise-grade authentication features like SSO. The release frequency is insufficient to qualify as active, reflecting a focus on core utility rather than rapid feature iteration. The publisher provides clear, feature-specific release notes rather than opaque summaries.
Who built it?
Amazon Mobile
13+ apps tracked · Shopping
Amazon Business - India
Amazon Music
MX Player TV
Amazon Bazaar
Amazon miniTV - Web Series
Amazon Kindle: Reading App
Amazon Music: Songs & Podcasts
Amazon Shopping
Amazon Seller
Prime Video
Amazon Kids Parent Dashboard
Amazon AlexaUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate business users appreciate the lower price points compared to standard retail shopping options, but report forced account switching and login instability prevent users from accessing personal and business profiles.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Business users appreciate the lower price points compared to standard retail shopping options
- Forced account switching and login instability prevent users from accessing personal and business profiles
50 of 50 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Amazon Business: B2B Shopping
How's the Shopping market?
Amazon Business holds the #53 spot on the US Shopping chart, reflecting its status as a mature utility. The gap between its broad retail reach and specific B2B administrative needs defines its competitive stance.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Amazon Business: B2B Shopping
Where is it heading?
The B2B procurement market is consolidating around integrated accounting workflows, and Amazon Business is well-positioned to defend its lead if it stabilizes its core session management. Continued neglect of tablet-optimized discovery will leave the platform vulnerable to specialized procurement rivals that offer superior multi-device experiences.
- Persistent account-switching bugs in the latest version erode daily utility, which compounds the rating drag visible on Android.
- Recent SSO and deep-linking improvements demonstrate active investment in enterprise-grade security and navigation stability.
The SWOT
- Integration with Intuit Quickbooks creates high-friction switching costs
- Three-way match camera functionality automates invoice reconciliation
- Expansion of non-profit-focused solutions for education sectors
Next best moves
Rebuild account-switching logic because it is the #1 session-killer in user feedback → increase daily active usage.
+ 1 more prioritized moveThe counter-intuitive read
The platform's reliance on a phone-first mobile strategy…
Read the full takeSince the last report: The competitive narrative has pivoted to emphasize accounting software integration as a defensive mechanism, while the outlook trend has moved from declining to mixed.
Bottom line
Amazon Business maintains a strong B2B position through deep accounting integrations, but the persistent account-switching bugs and lack of tablet support create unnecessary friction for professional users, so the team must prioritize session stability to protect enterprise retention.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated