Analog Basic 37 is a customizable analog watch face for Wear OS 5+ devices, featuring extensive shortcut complications and manual configuration.
Product velocity
Dormant
Daily rank 🇺🇸
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Personalization
Sentiment
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Nemesis
Lihtnes Watch Face 001
The App DNA
What makes this app unique?
Users hire this watch face to consolidate eight app shortcuts into a single wrist-based interface, reducing the time spent navigating menus.
For Wear OS 5+ users seeking high-density, customizable analog watch faces with deep shortcut integration.
What does it look like?
Key features
Eight slots total, including three visible and five invisible shortcuts for app launching.
Tap-to-open functionality for Alarm, Play Store, Calendar, Music, Heart Rate, Phone, Messaging, and Maps.
How much does it cost?
One-time purchase model at $1.49, explicitly excluding ad-supported or subscription-based monetization.
Velocity
Dormant developmentopaqueShow more...
The app has only released a single version since its initial launch in late December 2025. With no updates in nearly five months, the development momentum is classified as zombie. There is no evidence of active maintenance, feature development, or live operations.
Who built it?
OQ Watchfaces
13+ apps tracked · Personalization
Analog Classic 16 Wear OS 4+
Contour Analog WF Wear OS 4+
Analog Basic 29 Wear OS 4+
Diver Classic 4 Wear OS 4+
Analog Basic 11B Wear OS 5+
Big Analog 3 WF Wear OS 5+
Analog Classic 23 Wear OS 4+
Analog Basic 40 Wear OS 5+
Analog Basic 36 WF Wear OS 5+
DB9 Cracked WF Wear OS 4+
Gold Classic 1 WF Wear OS 5+
Analog Classic 6 Wear OS 4+User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Analog Basic 37 Wear OS 5+
How's the Personalization market?
Analog Basic 37 competes in the personalization category with a $1.49 price point, positioning itself as a low-cost utility alternative to established premium watch faces.
Read the market outlookThe rivals identified
By Lihtnes Watch Faces
This app competes directly by offering a high-volume, customizable analog experience that targets the same Wear OS 5+ demographic seeking aesthetic versatility.
- Massive user base of over 2,500 reviews provides significant social proof and discovery advantages.
- Integrated tap-link functionality offers deeper utility than this app's standard analog-focused interface.
- Established brand presence in the personalization category creates a higher barrier to entry for newcomers.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Analog Basic 37 Wear OS 5+
Where is it heading?
The Wear OS personalization market is consolidating around developers who offer smartphone-based configuration, leaving manual-only watch faces at a disadvantage. Analog Basic 37 must pivot to companion app support to remain competitive, or risk being relegated to a niche utility for power users.
- The app maintains a stable release cadence focused on Samsung Watch Face Studio compatibility, ensuring performance on the latest hardware.
The SWOT
- Samsung Watch Face Studio 1.9.5 optimization ensures performance on latest Wear OS 5+ hardware
- Develop smartphone companion app to simplify configuration
- Implement astronomical complications to match scenery-based peers
Next best moves
Develop smartphone companion app because manual on-watch configuration is a high-friction onboarding barrier → increase conversion rate
The counter-intuitive read
The lack of a companion app is not just a technical limitation…
Read the full takeFeature gaps
Smartphone companion app configuration (available in SamWatch Classic W but absent here) +1
Since the last report: The analysis shifted from a focus on feature utility to identifying critical usability gaps and competitive threats in the personalization market.
Bottom line
Analog Basic 37 offers high-density utility but suffers from high-friction configuration, so the PM should prioritize a smartphone companion app to bridge the usability gap against established competitors.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeReport last updated