Anime Color - Paint by Number

Anime Color - Paint by Number

By 丽丹 王

Anime Color is a paint-by-number puzzle game for mobile users, featuring a library of anime and kawaii-themed illustrations.

The App DNA

What makes this app unique?

The app removes the physical friction of traditional coloring books, allowing users to engage in a repetitive, calming activity during short sessions.

For Casual users interested in digital coloring, specifically those with an affinity for anime and kawaii aesthetics.

What does it look like?

Key features

Paint by Number Systemstandard

Coloring interface where users fill numbered cells with corresponding colors.

Hint Systemstandard

Automated identification of hard-to-find cells for coloring completion.

Paint Bucket Toolstandard

Area-fill function for rapid coloring of identified segments.

Thematic Content Librarystandard

Curated categories including anime, kawaii, animals, and fashion.

How much does it cost?

subscriptionFree tier with adsPremium subscription with weekly, monthly, and annual options

The subscription model gates the full content library and removes ads, with a free trial period to lower the barrier to entry.

Velocity

Dormant developmentShow more...

Anime Color has remained inactive for over five years, with the last release occurring on December 29, 2020. There is no evidence of ongoing development, feature updates, or maintenance cycles. The app currently shows no signs of active support or engagement from the publisher.

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Who built it?

丽丹 王

3 apps tracked · Lifestyle

Watercolor: Color by NumberWatercolor: Color by NumberPoly Art: Drawing & RelaxingPoly Art: Drawing & Relaxing
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User Sentiment

What do users think recently?

The recent review mood reads mixed. Users appreciate the relaxing nature of the paint by number mechanic provides a calming experience for users and high quality anime artwork keeps fans of the genre engaged with the coloring content, but report excessive ad frequency and forced ad viewing between coloring tasks disrupt the relaxing user experience.

How are ratings & reviews evolving?

App Store
4.61 · 3k

What users say, by theme

What Users Love
  • The relaxing nature of the paint by number mechanic provides a calming experience for users
  • High quality anime artwork keeps fans of the genre engaged with the coloring content
What Frustrates Users
  • Excessive ad frequency and forced ad viewing between coloring tasks disrupt the relaxing user experience
+ 2 more themes
What Users Want 1 request inside

50 of 50 recent reviews analyzed · high confidence · Mixed overall

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Unlock 2 more frustration themes and 1 user request, each backed by review evidence.

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Competition

Competitive landscape for Anime Color - Paint by Number

How's the Lifestyle market?

Anime Color holds a 4.6-star rating across 3,361 total ratings, but the lack of updates since 2020 signals a stagnant market position.

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The rivals identified

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The Analyst's Read

Key takeaways for Anime Color - Paint by Number

Where is it heading?

The casual coloring market is consolidating around apps with frequent content updates and stable performance. Anime Color's lack of development leaves it exposed to rivals, and the resulting churn will likely continue until the developer addresses the technical debt.

  • The 2,120-day update gap suggests the app is in maintenance mode, which prevents it from responding to user requests for new content.
  • Frequent crashes and ad-loading errors in the latest version drive negative sentiment, which will accelerate user churn as competitors offer more stable experiences.

The SWOT

Core Strengths
  • High-quality anime character illustrations drive initial user engagement.
Critical Frictions 1 weakness inside
Growth Levers
  • Expanding the content library to include popular series could increase retention.
Market Threats 1 threat identified

Next best moves

1 Pivot · 1 Invest

Audit ad-load logic because users report forced ads disrupt the relaxing experience → improve retention

+ 1 more prioritized move

The counter-intuitive read

The app's 2,120-day silence is its primary risk…

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Bottom line

Technical instability and aggressive ad placement erode the relaxing experience Anime Color promises, signaling that the current monetization strategy is cannibalizing long-term retention.

Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.

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FAQ

Is Anime Color suitable for casual play?
Yes, the paint-by-number mechanic is designed for casual sessions, though users report that excessive ads and technical instability can disrupt the relaxing experience.
Does Anime Color have a lot of ads?
Users report high ad frequency, with forced viewing required before and after completing pictures, which significantly impacts the user experience.
Is Anime Color free to play?
The app is free to download and play with ads, but it offers a premium subscription that removes ads and unlocks the full content library.
What are some alternatives to Anime Color?
Users looking for anime-themed coloring should consider other paint-by-number apps that receive regular content updates and offer more stable performance.

Sources

  1. [1] App Store

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Anime Color - Paint by Number, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Anime Color - Paint by Number Intelligence Report.” Updated Oct 19, 2026. https://marlvel.ai/apps/anime-color-paint-by-number

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