AR Tape Measure Ruler
By Thryv
AR Tape Measure Ruler is a free utility for measuring distances between points using device camera and plane detection on iOS.
The App DNA
What makes this app unique?
The app removes the need for physical measuring tools in informal home or DIY projects by using mobile AR.
For Users requiring quick, informal distance measurements for home or DIY projects using mobile AR.
What does it look like?
Key features
Calculates distance between two points in inches and centimeters using device camera and surface detection.
Allows users to assign custom names to specific measured distances by tapping the measurement.
Displays the underlying plane detection logic to assist users in troubleshooting measurement accuracy.
How much does it cost?
The app is distributed as a free utility with no visible monetization gates or subscription tiers.
Velocity
Dormant developmentopaqueShow more...
AR Tape Measure Ruler has been inactive for 3,244 days, indicating the project is no longer receiving development support. The single available release was a minor update intended for watchOS compatibility, and no subsequent feature additions or maintenance patches have been recorded. The app is effectively in a zombie state with no signs of ongoing development or operational activity.
Who built it?
Thryv
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for AR Tape Measure Ruler
How's the Utilities market?
AR Tape Measure Ruler maintains a 3.0-star rating across 4 total ratings, reflecting its status as a legacy, unmaintained utility. The lack of updates since 2017 positions the app as a basic, static tool rather than a competitor to modern, high-frequency AR measurement suites.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for AR Tape Measure Ruler
Where is it heading?
The AR utility market has consolidated around high-accuracy, subscription-based tools that receive frequent updates. AR Tape Measure Ruler remains stagnant, and its failure to update since 2017 leaves it exposed to platform-level deprecation of its core measurement logic.
- The 106-month update gap indicates the app is in permanent maintenance mode, which erodes user trust in measurement accuracy.
- Lack of modern ARKit integration prevents the app from competing with current, high-accuracy measurement tools, leading to inevitable user churn.
The SWOT
- Surface detection visualization assists users in troubleshooting measurement accuracy
- Pivot to a paid, high-accuracy professional toolset
Next best moves
Sunset the app because the 8-year maintenance gap makes it a liability for users → reduce brand risk
The counter-intuitive read
The lack of updates is not just a weakness…
Read the full takeSince the last report: The app's intelligence profile has gained quantitative sentiment data and a more explicit assessment of its professional utility risk. The addition of a 3.0-star rating across 4 reviews provides a concrete baseline for its legacy status.
Bottom line
AR Tape Measure Ruler serves as a functional, static utility, but the 8-year maintenance gap makes it a high-risk tool for professional use.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is AR Tape Measure Ruler accurate for professional work?
Does AR Tape Measure Ruler have a paid subscription?
What is a modern alternative to AR Tape Measure Ruler?
Sources
- [1] App Store
Report last updated