ASMR Cleaning: Tidy Up is a casual simulation game for mobile users that focuses on satisfying cleaning tasks and sensory audio feedback.
The App DNA
What makes this app unique?
The app removes the cognitive load of daily tasks by providing a controlled, repetitive environment that rewards users with immediate visual and auditory completion signals.
For Casual mobile gamers seeking relaxing, repetitive simulation tasks with sensory audio feedback.
What does it look like?
Key features
Calming sound effects triggered by specific cleaning actions like spraying and scrubbing.
Interactive simulation of washing, scrubbing, and wiping surfaces using touch controls.
Visual progression of messy items returning to a clean state upon task completion.
How much does it cost?
The app utilizes a high-volume ad-supported model to monetize casual gameplay sessions.
Velocity
Maintenance developmentnew contentperformanceShow more...
With 2 distinct versions released in the observed window, the app maintains a maintenance-level cadence of approximately 0.15 releases per week. Development is currently focused on minor performance improvements and incremental content additions. The latest release arrived 7 days ago, following a period of inactivity on the iOS platform. The publisher provides limited insight into the development roadmap, as recent updates rely on generic release notes.
Who built it?
CDT Games
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Dog Barking Battle: Bow bowUser Sentiment
What do users think recently?
Recent user voice shows an upset sentiment.
How are ratings & reviews evolving?
What users say, by theme
- Frequent advertisement interruptions during active gameplay sessions disrupt the flow and frustrate the user experience
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for ASMR Cleaning: Tidy Up
How's the Games market?
ASMR Cleaning: Tidy Up occupies the casual simulation segment with a free-to-play model. The lack of recent major feature additions suggests a maintenance-heavy posture that relies on ad inventory rather than user-funded progression.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for ASMR Cleaning: Tidy Up
Where is it heading?
The casual simulation market is consolidating around titles that balance ad-supported entry with non-intrusive progression. ASMR Cleaning: Tidy Up remains exposed due to its reliance on high-frequency ads, which creates a negative feedback loop with its core relaxing value proposition.
- Frequent ad interruptions during active gameplay sessions disrupt the flow, which directly erodes the relaxing intent of the experience.
- The current maintenance-only update cadence (one major release in six months) limits the content depth required to sustain long-term engagement.
The SWOT
- Sensory audio engine triggers calming responses during repetitive cleaning tasks
- Visual object transformation loop provides immediate feedback upon task completion
- Ad-removal purchase could capture value from users frustrated by current ad frequency
Next best moves
Reduce ad frequency per session because user complaints identify interruptions as the primary frustration theme -> increase session length
+ 1 more prioritized moveThe counter-intuitive read
The app's high ad density is not just…
Read the full takeSince the last report: The outlook has transitioned to a declining trend, driven by the persistence of high-frequency ad interruptions and a lack of monetization alternatives like ad-removal. The publisher continues to operate in a maintenance-only cadence, leaving the app vulnerable to more feature-rich competitors.
Bottom line
The current ad-heavy monetization model directly conflicts with the relaxing gameplay experience, driving user frustration. Pivoting to a hybrid model that includes an ad-removal purchase would address the primary churn driver while maintaining revenue streams.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is ASMR Cleaning: Tidy Up free to play?
Does ASMR Cleaning: Tidy Up have intrusive ads?
What is the difference between this and other cleaning games?
Sources
Report last updated