MARLVEL

AU Portal vs its rivals

Side-by-side comparison against AU Portal's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

AU Portal
This App
WorkTango
Nemesis
Enumerate Engage
Contender
Terryberry Be Recognized
Contender
APS Control
Peer
My Glue
Peer
Sociabble
Peer
ONE/TEAM
Peer
OneWorkforce MemberHub
New Kid
Karma for Reddit
New Kid
Core Identity
DeveloperAmerican UndergroundYouEarneditEnumerate Holding Company, LLCTerryberry CompanyPlay MechanixGlue UpSociabbleKonverseOneWorkforce Inc.nam tran
CategoryProductivityBusinessProductivityBusinessProductivityBusinessProductivityProductivityProductivityProductivity
PlatformiOSiOS, AndroidiOSiOS, AndroidiOSAndroidiOS, AndroidAndroidiOS, AndroidiOS
Store Metrics
Rating5.0 / 53.1 / 52.2 / 55.0 / 55.0 / 53.2 / 53.1 / 50.0 / 50.0 / 50.0 / 5
Ratings Count186738150114000
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJul 8, 2020Mar 23, 2019Jun 27, 2023Jul 14, 2023May 19, 2025Jan 15, 2015Jul 2, 2015Aug 1, 2022Jul 31, 2025Oct 2, 2025
Last UpdatedJul 16, 2024Mar 13, 2026Jun 27, 2023May 13, 2026May 7, 2026Apr 15, 2026May 11, 2026Feb 13, 2026Apr 15, 2026Oct 6, 2025
Sentiment & Reviews
Sentiment-mixed-mixed--mixed-negative-
Score-50/100-50/100--62/100-25/100-
Praises---
  • Mobile accessibility for recognition
--
  • Centralized access to company news and documents
-
  • The application provides a simple and accessible interface for users to manage their daily financial benefits
-
Complaints-
  • Login and access issues
  • Performance and stability
-
  • Android performance and login friction
--
  • iOS navigation complexity and performance lag
-
  • Inaccurate salary calculations and payment discrepancies cause significant frustration for users relying on the platform
  • Poor application stability and performance issues hinder the ability to access essential financial information
-
Requests----------
Strategic Intel
Strengths
  • Integrated room booking creates daily utility for office-based users
  • Gated access ensures high-intent user base
  • Hyper-local focus provides startup relevance
  • Survey lifecycle tools enable HR-driven sentiment analysis
  • Apple Health integration provides differentiated wellness engagement
  • Vertical-specific financial tools for association dues and violation management
  • Physical award fulfillment creates a tangible recognition experience
  • 70-language support functions as a B2B distribution barrier
--
  • Frontline worker access enables B2B penetration into non-desk industries
  • M365 integration creates high switching costs for enterprise clients
-
  • B2B service contract integration secures a captive user base
  • Accessible interface design lowers the barrier to entry for non-desk employees
-
Weaknesses
  • Zero public-facing engagement features
  • No cloud-save or cross-platform utility
  • Limited to physical membership status
  • 0.95★ Android-iOS rating gap indicates poor platform parity
  • Login and notification failures drive high churn
  • 2.15-star rating on 73 reviews indicates poor user-facing interface design
  • 2.2-star Android-iOS rating gap indicates poor platform parity
  • High-touch service model scales slower than survey-based rivals
--
  • 3.1-star iOS rating indicates mobile-first friction
  • Custom-only pricing model limits self-serve adoption velocity
-
  • High-frequency salary calculation errors
  • Poor application stability
  • Insufficient post-update data to verify fix efficacy
-
Pricingfreesubscriptionfreesubscriptionfreefreesubscriptionfreefreefree
MomentumZombieMaintenanceZombieMaintenance--Maintenance-Maintenance-
Update Cadence1 versions2 versions, ~54d avg1 versions2 versions, ~0d avg--2 versions, ~1d avg-2 versions, ~1d avg-

Compare AU Portal head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by AU Portal, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0