Report updated Apr 18, 2026

Auction Item Tracker is an established business app that is free with in-app purchases.

What is Auction Item Tracker?

Auction Item Tracker is a specialized business utility designed for auctioneers and resellers to manage inventory and track margins. It positions itself as a digital alternative to manual spreadsheets, with a core focus on live auction environments. The app's primary differentiator is its real-time profit calculator that tracks net margins per item and session.

Current Momentum

v1.0 · 1mo ago

Maintenance

Auction Item Tracker is currently in maintenance mode with no major feature updates recorded since its initial release.

Active Nemesis

Sortly: Inventory Simplified

Sortly: Inventory Simplified

By Sortly

Other Rivals

Inventory Management App -Zoho
Vendoo: A Seller’s Best Friend
Whatnot: Shop, Sell, Connect
Inventory Now: Retail Manager

7-Day Rank Pulse 🇺🇸

Business

No ranking data

ProductivityGrossing

Rating Pulse 🇺🇸

Gathering signals...

What makes this app unique?

Loading...

What Are The Key Features?

Inventory & Lot ManagementStandard

Input items with cost of goods, assign lot numbers, and track sold versus unsold inventory.

Bidder & Buyer CRMStandard

Register bidders, manage customer details, and track individual purchase history.

Real-Time Profit CalculatorDifferentiator

Automatically calculates per-item profit and total session revenue/net profit.

How much does it cost?

Freemium
  • Free version available
  • Premium subscription with auto-renewing payments

The app uses a standard subscription model, likely gating advanced reporting or unlimited inventory features to convert free users into recurring revenue.

Who Built It?

Dung Vu app icon 1
Dung Vu app icon 2
Dung Vu app icon 3
Dung Vu app icon 4

Dung Vu

(19.6K)

Providing niche AI-powered identification and tracking utilities for collectors, hobbyists, and health-conscious users.

Portfolio

13

Apps

Free 12
Photo & Video33%
Shopping8%
Referencia8%

Explore the full Dung Vu report

Portfolio breakdown, audience, momentum, and every app published by Dung Vu.

Go deeper

What do users think recently?

Analysis in progress, available soon

What is the competitive landscape for Auction Item Tracker?

How's The Business Market?

Market outlook for this category

Available very soon

The rivals identified

The outtake for Auction Item Tracker

Strengths to defend, gaps to attack

Core Strengths

  • Real-time profit and margin calculator
  • Niche focus on auction-specific workflows (lot numbers, bidders)
  • Simple UI for fast-paced environments

Critical Frictions

  • Manual data entry only (no scanning)
  • No offline mode support
  • No shipping or marketplace integrations

Growth Levers

  • Whatnot API integration for automated sale syncing
  • Barcode/QR code generation and scanning
  • Marketplace fee templates for more accurate profit tracking

Market Threats

  • Sortly's dominance in visual inventory and scanning
  • Whatnot building native back-office tools
  • Zoho Inventory's superior scaling and logistics features

What are the next best moves?

high

Implement Barcode/QR scanning

Manual entry is a major friction point; Nemesis (Sortly) uses scanning to dominate the visual inventory space.

high

Develop Offline Mode

Target users (estate sellers) often work in remote locations; Sortly already offers offline support as a key differentiator.

medium

Add Marketplace Fee Templates

Contender (Vendoo) includes marketplace-specific fee structures, making their profit calculations more accurate for resellers.

Feature Gaps vs Competitors

  • QR code and barcode generator (available in Sortly)
  • Offline mode support (available in Sortly)
  • Direct shipping carrier integration (available in Zoho Inventory)
  • Cross-listing engine (available in Vendoo)

Key Takeaways

Auction Item Tracker provides a solid niche utility for individual auctioneers, but it currently lacks the automation required to scale. To avoid being replaced by more robust tools like Sortly, the PM must prioritize barcode scanning and offline functionality to meet the physical demands of the reseller market.

Where Is It Heading?

Stable

v1.0.1 updated Mar 2026 — indicates active maintenance post-launch but no major feature expansion yet.

Real-time profit calculator provides a clear value prop over generic inventory apps for the reseller persona.

FAQ

Is Auction Item Tracker good for live resellers?
Yes, the app is specifically designed for live sellers and auctioneers, offering features like bidder registration and real-time profit tracking to replace manual spreadsheets during fast-paced sales.
How does this compare to Sortly for inventory?
While Sortly focuses on visual inventory with QR scanning and team permissions, Auction Item Tracker is more focused on the financial side of auctions, such as tracking buy-in costs and net profit per session.
Does Auction Item Tracker support barcode scanning?
No, the current version relies on manual text entry for inventory and lot numbers. Competitors like Sortly offer built-in barcode and QR code generators for faster item management.
Can I use this app without an internet connection?
The app description does not mention offline support. This is a limitation compared to competitors like Sortly, which offer offline modes for managing inventory in remote estate sale locations.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Auction Item Tracker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Auction Item Tracker Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/apps/auction-item-tracker

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