MARLVEL

Aura Icon Pack vs its rivals

Side-by-side comparison against Aura Icon Pack's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Aura Icon Pack
This App
Viral Icon Pack
Nemesis
Saturate Icon Pack
Contender
Funko Dark - Icon Pack
Contender
Unicorn Icon Pack
Contender
Desaturate Icon Pack
Contender
Candy Time Watch Face
Peer
Wave: Wear OS watch face
Peer
Charging animation App
Peer
Halo Icon Pack
Peer
Core Identity
DeveloperOne4StudioDrumDestroyer ThemesDrumDestroyer ThemesPhunktasticDesignsDrumDestroyer ThemesDrumDestroyer ThemesTime Design LLCamoledwatchfaces™Maisie HughesDrumDestroyer Themes
CategoryPersonalizationPersonalizationPersonalizationPersonalizationPersonalizationPersonalizationPersonalizationPersonalizationUtilitiesPersonalization
PlatformAndroidAndroidAndroidAndroid, iOSAndroidAndroidAndroidAndroidiOS, AndroidAndroid
Store Metrics
Rating4.5 / 54.4 / 54.3 / 52.8 / 54.3 / 54.4 / 54.7 / 54.4 / 54.6 / 54.5 / 5
Ratings Count1,87315,9072,7545061,2132,55997814,0443262,659
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJul 18, 2018Apr 22, 2017Apr 2, 2016Sep 21, 2017Apr 25, 2017Apr 2, 2016Oct 14, 2025Feb 7, 2022Nov 11, 2021Apr 15, 2017
Last UpdatedApr 27, 2026Sep 13, 2024Sep 13, 2024Feb 11, 2026Sep 13, 2024Sep 13, 2024Dec 4, 2025Dec 3, 2025Dec 5, 2021Sep 13, 2024
Sentiment & Reviews
Sentiment-positivepositive-positive---mixedpositive
Score-80/10080/100-80/100---50/10085/100
Praises-
  • High icon density and visual consistency
  • Professional design quality
-
  • High-fidelity aesthetic quality
---
  • Visual variety of themes
  • High-quality aesthetic design
Complaints-
  • Manual icon request process
  • Manual request bottleneck
-
  • Manual icon request process
---
  • High ad frequency
  • Manual request process latency
Requests-
  • Automated icon updates
  • More frequent updates
-----
  • Custom photo background integration
  • Expanded app coverage
Strategic Intel
Strengths
  • High-fidelity gradient design language sustains visual appeal
  • Active icon request loop drives community-led content expansion
  • 6000+ icon library sustains high user-perceived value
  • Shapeless aesthetic creates a distinct visual identity
  • Built-in request server fosters community loyalty
  • Curated retro design aesthetic
  • Broad 30+ launcher compatibility
  • Direct community feedback loop
-
  • Curated multi-colored design language creates a distinct visual identity
  • Kustom widget integration drives home screen ecosystem lock-in
  • Curated retro color palette creates a distinct visual identity
  • Dynamic calendar icons provide real-time home screen utility
  • Broad third-party launcher compatibility ensures wide reach
--
  • High iOS rating (4.6) sustains organic install velocity
  • Automatic charging trigger mechanism drives daily usage
  • 6,500+ icon library sustains long-term visual consistency
  • In-app request server builds community-driven development
  • Professional-grade pastel filters differentiate from low-quality packs
Weaknesses
  • Technical dependency on third-party launchers creates high setup friction
  • No native support for Samsung or Huawei stock interfaces
  • Manual request server creates a scaling bottleneck
  • No native widget integration
  • Zero-revenue model limits R&D budget
  • Manual design limits update frequency
  • Lacks integrated widget support
  • No automated icon generation
-
  • Manual icon request process creates a scaling bottleneck
  • 4.25 rating trails top-tier competitors in the personalization category
  • Zero monetization gates limit revenue potential
  • Manual icon request process creates a bottleneck for user satisfaction
  • No cloud-save or sync features for custom icon sets
--
  • 1.1★ Android-iOS rating gap indicates poor platform parity
  • Ad-supported free tier drives high churn
  • Manual request processing creates user friction
  • Lack of native widget integration limits utility
  • No cloud-sync for icon configurations
Pricingfreemiumfreemiumfreefreefreefreefreefreefreemiumfree
MomentumMaintenanceZombieZombie-ZombieZombie--ZombieZombie
Update Cadence1 versions, 3 majors/6mo1 versions, 1 majors/6mo1 versions, 1 majors/6mo-1 versions, 1 majors/6mo1 versions, 1 majors/6mo--3 versions, ~809d avg1 versions, 1 majors/6mo

Compare Aura Icon Pack head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Aura Icon Pack, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0