AzurLane Sticker is a free promotional utility for iOS designed to deepen fan engagement for the Azur Lane mobile game. It provides high-quality digital assets and serves as a direct funnel to official social communities like Discord and Twitter. While it enjoys an excellent 4.9-star rating, the product has not been updated since early 2020, positioning it as a stagnant but highly-valued brand asset.
Product velocity
Dormant
Daily rank 🇺🇸
—
Stickers
Sentiment
4.9
118 reviews
Nemesis
Fate/Grand Order Stickers Vol.1
The App DNA
What makes this app unique?
For Fans and players of the Azur Lane mobile game who want to express their fandom through themed digital stickers in their personal communications.
What does it look like?
Key features
Provides a collection of Azur Lane themed stickers for use in messaging apps.
Direct links to official Azur Lane social media channels and Discord server for community engagement.
How much does it cost?
The app serves as a free promotional tool to drive traffic and engagement toward the main Azur Lane game and its social communities.
Velocity
Dormant developmentUX improvementsShow more...
Development has ceased, with the only recorded update being a minor animation fix in January 2020. There have been no new features or content additions for over six years. The app is considered a zombie project with no active maintenance or development momentum.
Who built it?
YOSTAR
6 apps tracked · Stickers
Arknights
Azur Lane
Mahjong Soul
Stella Sora
Heaven Burns RedUser Sentiment
What do users think recently?
Review voice lately leans thrilled. Users appreciate content quality and user engagement, but report minor technical issues.
How are ratings & reviews evolving?
What users say, by theme
- Content Quality
- User Engagement
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for AzurLane Sticker
How's the Stickers market?
The rivals identified
By Aniplex Inc.
This is the most direct rival, representing the official sticker extension of a top-tier Japanese gacha IP with a nearly identical target demographic of anime fans and character collectors.
- Premium pricing model ($0.99) compared to Azur Lane's free offering
- Focuses exclusively on character expressions without external community links
- Leverages the massive 'Fate' franchise media ecosystem for higher brand recognition
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for AzurLane Sticker
Where is it heading?
- Users remain 'Thrilled' with asset quality despite the age of the app.
- Last updated Jan 2020 — product is in maintenance mode with no active feature investment.
The SWOT
- High-quality artistic assets
- Zero-cost entry model
- Direct community integration (Discord/Twitter)
- Strong brand loyalty (4.9 rating)
- Cross-platform support (WhatsApp)
- Event-based content updates
- User-generated content contests
Next best moves
Expand Sticker Library
+ 2 more prioritized movesFeature gaps
Cross-platform support for WhatsApp (available in Sticker.ly but missing here) +2
Since the last report: The app's competitive position has been downgraded to 'zombie' status due to a 4-year development hiatus, with new intelligence highlighting specific feature gaps and competitive threats.
Bottom line
AzurLane Sticker is a high-sentiment brand asset that is currently being neglected. While its free model and community links provide a superior funnel compared to the paid Fate/Grand Order nemesis, the 4-year update hiatus risks losing the audience to UGC platforms like Sticker.ly.
Unlock 4 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated