Baby Steps - Growing Together
For parents of newborns and children up to 3 years old who are looking for a simple, organized way to track developmental milestones.
Baby Steps - Growing Together is an established health & fitness app that is completely free. With a 3.1/5 rating from 8 reviews, it shows polarized user reception.
What is Baby Steps - Growing Together?
Current Momentum
v1.4 · 91mo ago
ZombieThe app is currently in maintenance mode with no major updates recorded in the provided history.
Active Nemesis
Huckleberry: Baby & Child
By Huckleberry Labs
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Allows parents to mark and track specific achievements across motor, cognitive, language, and social-emotional skills.
Provides informative content on what to expect during the first 3 years of a child's development.
Ability to add multiple children to a single list to track individual progress.
How much does it cost?
- Completely free to use
The app is a legacy free utility with no monetization strategy, which is a rare but potentially unsustainable model compared to the subscription-heavy landscape of its competitors.
Who Built It?
TEDRA SOFT SRL
Providing specialized health utilities and classic casual games for families and hobbyists seeking simple, functional mobile experiences.
Portfolio
13
Apps
What other apps does TEDRA SOFT SRL make?
Self Help Classics .
Tap Soccer - Champions
Acertijos y Adivinanzas
Smart Riddles - Brain Teasers
Child BMI Calculator (Body Mass Indicator for Children and Adolescents)
Bistro Cook
Explore the full TEDRA SOFT SRL report
Portfolio breakdown, audience, momentum, and every app published by TEDRA SOFT SRL.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Baby Steps - Growing Together?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
The outtake for Baby Steps - Growing Together
Strengths to defend, gaps to attack
Core Strengths
- Completely free with no in-app purchases
- Supports multiple children in one interface
- Simple, distraction-free manual logging
Critical Frictions
- No updates since October 2018 (v1.4)
- Lack of video-based developmental content
- No data export or clinician sharing features
- No multi-user/caregiver synchronization
Growth Levers
- Add PDF export for pediatric appointments (competitor Ovia feature)
- Integrate video demonstrations for milestones (competitor Kinedu feature)
- Implement cloud sync for multi-device access
Market Threats
- High-velocity AI competitors like Huckleberry
- Hardware-integrated apps like Cubtale and Lovevery
- Clinical authority of non-profit apps like Pathways.org
What are the next best moves?
Conduct a technical audit for iOS 17+ compatibility.
The app has not been updated since 2018 (v1.4), posing a significant risk of crashing or UI breakage on modern devices.
Develop a PDF 'Milestone Report' export feature.
Competitor Ovia Parenting uses this to provide clinical value, whereas this app is currently a data silo.
Evaluate a pivot to a 'Privacy-First/Offline' positioning.
Since the app lacks the AI and community features of Glow or Huckleberry, it could differentiate by marketing its local-only data storage.
Feature Gaps vs Competitors
- AI Sleep Prediction (available in Huckleberry)
- Video-based play activities (available in Kinedu)
- Clinician PDF exports (available in Ovia)
- IoT/Hardware logging buttons (available in Cubtale)
- Social community integration (available in Glow Baby)
Key Takeaways
Baby Steps is a stagnant legacy utility that has been outpaced by the 'Smart Parenting' movement. While its simplicity and free model are strengths, the lack of updates since 2018 makes it a high-risk recommendation for modern users. If I were the PM, I would prioritize a technical refresh and data export capabilities to prevent total irrelevance against high-velocity rivals like Huckleberry.
Where Is It Heading?
Declining
Last updated Oct 2018 — indicates the app is in maintenance mode with no active feature investment.
Only 8 ratings since 2016 — suggests extremely low user acquisition and retention in a crowded market.