BADLAND Stickers is a digital asset pack for mobile messaging, derived from the award-winning BADLAND action-adventure game.
Product velocity
Dormant
Daily rank 🇺🇸
#177
▲12Stickers · free
Sentiment
4.2
1.6M reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire these assets to express personality within messaging threads using the recognizable atmospheric art style of the original title.
For Casual and hardcore mobile gamers who enjoy atmospheric, physics-based side-scrolling platformers.
What does it look like?
Key features
Supports up to four players on a single device for competitive or cooperative play
Allows users to create, share, and play custom levels within the game
How much does it cost?
Freemium model utilizing in-app purchases and ad-supported gameplay to monetize a 50 million+ install base.
Velocity
Dormant developmentopaqueShow more...
The development history shows a massive gap between the initial 2016 release and the most recent update in January 2026. With only two releases recorded over a span of nearly ten years, the app lacks any meaningful development cadence. The latest release provided only generic bug fixes, indicating a lack of active feature development or live operations. The project is classified as a zombie due to the extreme inactivity.
Who built it?
HypeHype Oy
6 apps tracked · Stickers
BADLAND
BADLAND 2
Rumble Stars
Badland Brawl
BADLAND: Game of the Year EditionUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate highly addictive core gameplay loop provides satisfying challenge for players with quick reflexes, but report aggressive monetization gates progression behind paywalls for later stages of the game.
How are ratings & reviews evolving?
What users say, by theme
- Highly addictive core gameplay loop provides satisfying challenge for players with quick reflexes
- Aggressive monetization gates progression behind paywalls for later stages of the game
51 of 51 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
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Competitive landscape for BADLAND Stickers
How's the Stickers market?
The rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for BADLAND Stickers
Where is it heading?
The casual platformer market is consolidating around live-ops titles with frequent content drops. BADLAND Stickers remains exposed due to its legacy status, so revenue growth hinges on migrating the audience to modern messaging platforms.
- The lack of feature updates since 2016 limits the app's ability to compete with modern messaging-integrated sticker packs.
- The strong 4.19 rating on Android indicates the core atmospheric design remains highly valued by the existing player base.
The SWOT
- Award-winning atmospheric design sustains brand recognition
- Local multiplayer mechanics drive unique social engagement
- Integrate sticker packs into modern messaging platforms
- Expand B2B partnerships using established art style
Next best moves
Audit monetization gates because progression-based paywalls are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The lack of updates since 2016 is not…
Read the full takeFeature gaps
Procedural generation (available in Alto's Adventure but absent here) +1
Since the last report: The app has undergone a fundamental repositioning from a static sticker pack to a freemium action-adventure game, introducing new interactive features and monetization mechanics.
Bottom line
The app maintains strong brand recognition through its atmospheric design but suffers from stagnant development and aggressive monetization, so the PM should prioritize refining progression gates to stabilize the casual user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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