Report updated May 25, 2026
Bailamos
For fitness studio owners, sports academy managers, and their respective clients looking for class scheduling and management tools.
Bailamos is an established entertainment app that is free with in-app purchases.
What is Bailamos?
Bailamos is a dance studio management platform providing scheduling, registration, and community tools for studio owners and their clients on iOS.
Studio owners hire Bailamos to automate administrative tasks and centralize class management, while users hire it to access studio schedules and registration.
Current Momentum
v4.4 · 6d ago
Maintenance- Last major update May 2026.
Active Nemesis
STEEZY - Learn How To Dance
By STEEZY
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Allows studios to create a custom-branded interface that reflects their specific visual identity
Automates class sign-ups and processes payments directly within the platform
Provides granular permission controls for different staff roles within the management portal
How much does it cost?
- Free app download for end-users
- B2B management software pricing available via demo request
The model uses a free consumer-facing app to drive network effects while monetizing through B2B management software subscriptions for studio owners.
Who Built It?
Codefish SAL
Providing a unified digital infrastructure for sports academies and fitness studios to manage bookings and member engagement.
Portfolio
13
Apps
What other apps does Codefish SAL make?
Explore the full Codefish SAL report
Portfolio breakdown, audience, momentum, and every app published by Codefish SAL.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Bailamos?
Where is it available?
Localized markets (1)
How's The Entertainment Market?
Market outlook for this category
Available very soon
Which niche is Bailamos in?
Explore the full Dance Courses niche
Every app in this space (49 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
As a globally recognized dance institution, Arthur Murray competes directly for the same studio-based student demographic by offering a centralized hub for competition data and studio management.
Same space(2)
DanceComp competes for the same audience by focusing on the competitive dance circuit, utilizing social feeds and reward systems to drive engagement.
This app serves as a direct functional peer by providing essential studio management tools like class registration and payment processing for a specific dance community.
New entrants(1)
This newcomer threatens Bailamos by shifting the focus from studio management to individual skill development through structured note-taking and video integration.
Compare Bailamos against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for Bailamos
Strengths to defend, gaps to attack
Core Strengths
- Branded interface customization provides white-label value for studio owners
- Multi-level staff permissions reduce operational friction for large academies
Critical Frictions
- Zero public rating volume limits consumer trust and discovery
- Lack of proprietary dance content reduces end-user retention
Growth Levers
- Integration of technical dance curriculum could differentiate from generic fitness tools
- Wearable device data tracking could add value for competitive dancers
Market Threats
- STEEZY's content-first model captures primary user intent for dance learners
- Mindbody's market-standard status creates high switching costs for B2B clients
What are the next best moves?
Integrate technical dance curriculum because current management tools lack instructional value → increase end-user retention
Competitor analysis shows STEEZY and Dance Vision capture users through content, not just scheduling.
Trade-off: Pause development on administrative reporting features — content is the primary retention driver.
A counter-intuitive read
The lack of consumer-facing reviews is a strategic advantage, as it allows the team to iterate on B2B features without the rating-drag that plagues consumer-focused dance apps.
Feature Gaps vs Competitors
- Proprietary video player with mirror-mode (available in STEEZY)
- Performance tracking and leaderboards (available in Wodify)
- Standardized dance curriculum delivery (available in Dance Vision Syllabus)
Key Takeaways
Bailamos provides necessary operational tools for studios but lacks the content-driven engagement required to compete with dance-specific education platforms, so the PM should prioritize adding instructional curriculum to secure end-user retention.
Where Is It Heading?
Stable
The dance management market is consolidating around platforms that offer both operational tools and instructional content. Bailamos remains exposed to content-first rivals, so future growth depends on bridging the gap between administrative scheduling and active dance education.
The latest release focuses on maintenance, suggesting the team is prioritizing stability over aggressive feature expansion in the current quarter.