Be Beautiful is a lifestyle utility app providing text-based beauty, skincare, and fitness advice to generalist users on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
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Lifestyle
Sentiment
—
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Nemesis
Eye Makeup Artistry - Tutorial
The App DNA
What makes this app unique?
Users hire the app for quick, free access to beauty solutions, but the static content format fails to satisfy the demand for visual, actionable guidance.
For Individuals seeking general beauty, skincare, and fitness advice.
What does it look like?
Key features
Curated tips and solutions for skincare, haircare, face care, and limb care
General wellness and fitness information provided within the lifestyle category
How much does it cost?
The app is distributed as a free utility with no observable in-app purchases or subscription gates.
Velocity
Dormant developmentopaqueShow more...
The app has not received a single update in over a decade, with the last recorded release occurring in March 2015. There is no evidence of active development, feature iteration, or live operations. The project is effectively abandoned.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Be Beautiful.
How's the Lifestyle market?
The app occupies a generalist lifestyle niche, but the lack of recent updates and zero-rating status suggests it is currently in a maintenance-only state.
Read the market outlookThe rivals identified
By Riafy Technologies Pvt. Ltd.
This app competes directly by offering specialized beauty tutorials that mirror the 'Beauty Tips' value proposition of Be Beautiful, capturing the same DIY-focused user base.
- Offers high-quality professional video tutorials that provide visual guidance missing from our text-heavy content
- Integrates specific trend-based guides that keep users returning for seasonal makeup style updates
- Provides structured application techniques that simplify complex beauty routines for novice users
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Be Beautiful.
Where is it heading?
The lifestyle-advice market is consolidating around apps that bridge the gap between informational tips and actionable services. Be Beautiful remains in a static state, which ensures it will continue to lose relevance as competitors integrate video and booking tools.
- The lack of updates since the initial release in 2015 indicates a total absence of feature investment, which accelerates user migration to active competitors.
The SWOT
- Broad topical coverage across skincare, haircare, and fitness provides a wide entry point for generalist users
- Integrate photo-based problem scanning to provide actionable, instant solutions
- Pivot toward video-based tutorials to match current market expectations for beauty content
Next best moves
Pivot content format to short-form video tutorials because text-heavy advice lacks engagement compared to Eye Makeup Artistry → increase session duration
The counter-intuitive read
The lack of monetization is not a strength…
Read the full takeFeature gaps
Professional video tutorials (available in Eye Makeup Artistry - Tutorial but absent here) +2
Since the last report: The app remains in a stagnant state, but the intelligence report has been updated to provide a more granular competitive analysis and specific strategic recommendations for a pivot.
Bottom line
Be Beautiful provides a broad but static knowledge base that fails to compete with visual-first beauty apps, so the PM must pivot to video-based content or interactive tools to prevent total user churn to media-rich rivals.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeReport last updated