Report updated May 19, 2026
Be Beautiful.
For individuals seeking general beauty, skincare, and fitness advice.
Be Beautiful. is an established lifestyle app that is completely free.
What is Be Beautiful.?
Be Beautiful is a lifestyle utility app providing text-based beauty, skincare, and fitness advice to generalist users on iOS.
Users hire the app for quick, free access to beauty solutions, but the static content format fails to satisfy the demand for visual, actionable guidance.
Current Momentum
v1.0 · 135mo ago
Zombie- No notable signals last 3 months
Active Nemesis
Eye Makeup Artistry - Tutorial
By Riafy Technologies Pvt
Other Rivals
7-Day Rank Pulse 🇺🇸
LifestyleNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
Loading...
What Are The Key Features?
Curated tips and solutions for skincare, haircare, face care, and limb care
General wellness and fitness information provided within the lifestyle category
How much does it cost?
- Free access to all content
The app is distributed as a free utility with no observable in-app purchases or subscription gates.
Who Built It?
Bitcode Technologies Pvt
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does Bitcode Technologies Pvt make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Be Beautiful.?
Where is it available?
Localized markets (1)
How's The Lifestyle Market?
Market outlook for this category
Available very soon
Which niche is Be Beautiful. in?
Explore the full Beauty Guides niche
Every app in this space — 15 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This app competes directly by focusing on specialized beauty tutorials, capturing the same 'how-to' audience that seeks the beauty tips promised by Be Beautiful.
Contenders(4)
This app competes for the same beauty-conscious demographic by providing visual, step-by-step hair care and styling resources.
It captures the niche beauty segment of nail care, which is a subset of the broader beauty care category the target app addresses.
Differentiators
- Maintains a dedicated design library that serves as a visual catalog for nail inspiration
- Delivers weekly content updates that ensure the app feels fresh and active for users
- Focuses on a single beauty vertical to provide deeper expertise than our generalist approach
This app targets the service-oriented beauty market, overlapping with the 'beauty care' solutions offered by the target app.
It competes for the same lifestyle-oriented beauty audience by offering specific, actionable hair styling tutorials.
Same space(3)
Competes in the lifestyle beauty sector by providing virtual try-on tools for hair styling and color.
Targets the same beauty-conscious user base but leverages AI to provide personalized aesthetic recommendations.
Shares the beauty-tech space by offering digital tools for hair transformation and aesthetic improvement.
Compare Be Beautiful. against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Be Beautiful.
Strengths to defend, gaps to attack
Core Strengths
- Broad topical coverage across skincare, haircare, and fitness provides a wide entry point for generalist users
Critical Frictions
- Static text-only content format lacks the visual engagement required for beauty-category retention
- No recent update cadence suggests the product is in maintenance mode
Growth Levers
- Integrate photo-based problem scanning to provide actionable, instant solutions
- Pivot toward video-based tutorials to match current market expectations for beauty content
Market Threats
- Specialized, media-rich rivals capture higher engagement through professional video content
- Transactional salon apps bridge the gap between advice and action, rendering informational-only apps redundant
What are the next best moves?
Pivot content format to short-form video tutorials because text-heavy advice lacks engagement compared to Eye Makeup Artistry → increase session duration
Competitor analysis shows video-based tutorials are the primary driver of engagement for the nemesis app.
Trade-off: Deprioritize new text-based tip categories — video production requires higher resource allocation.
A counter-intuitive read
The lack of monetization is not a strength but a signal of the app's inability to provide enough value to justify a subscription or ad-supported model.
Feature Gaps vs Competitors
- Professional video tutorials (available in Eye Makeup Artistry - Tutorial but absent here)
- Photo-based stain or problem scanning (available in Stain Remover Guide but absent here)
- Direct salon booking and service history tracking (available in One83 Mane Studio but absent here)
Key Takeaways
Be Beautiful provides a broad but static knowledge base that fails to compete with visual-first beauty apps, so the PM must pivot to video-based content or interactive tools to prevent total user churn to media-rich rivals.
Where Is It Heading?
Declining
The lifestyle-advice market is consolidating around apps that bridge the gap between informational tips and actionable services. Be Beautiful remains in a static state, which ensures it will continue to lose relevance as competitors integrate video and booking tools.
The lack of updates since the initial release in 2015 indicates a total absence of feature investment, which accelerates user migration to active competitors.