Beauty Camera: PrettyMe

Beauty Camera: PrettyMe

By Coocent

Beauty Camera: PrettyMe is a photo editing and selfie capture app for iOS that includes beauty filters, micro-shaping tools, and collage assembly.

The App DNA

What makes this app unique?

The app serves users who want to consolidate capture and basic editing into a single workflow, but the current shutter failure disrupts the primary capture trigger.

For Casual mobile users seeking quick selfie enhancement and basic photo editing tools.

What does it look like?

Key features

Beauty Adjustment Toolsstandard

Micro-shaping for eyes, nose, lips, and eyebrows, alongside skin smoothing and whitening.

Online Sticker Librarystandard

Thematic sticker sets available for application to photos and videos.

Double-Exposure Editoredge

Layering tool for blending two photos into a single composition.

How much does it cost?

freeFree to use

The app is currently positioned as a free tool with no visible subscription or IAP gates in the metadata.

Velocity

Maintenance developmentopaqueShow more...

The app currently operates at a maintenance cadence, with only one release shipped in the last 71 days. Development is limited to minor bug fixes, with no evidence of new features or live-service content. The release history indicates a lack of active development momentum, with the latest release occurring over two months ago. The publisher provides no insight into the nature of these updates, as the changelog remains consistently opaque.

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Who built it?

Coocent

13+ apps tracked · Photo & Video

Weather - Live Weather & RadarWeather - Live Weather & RadarBeauty Self Camera - NB CameraBeauty Self Camera - NB CameraWeather App - Accurate WeatherWeather App - Accurate WeatherWeather Live & Local ForecastWeather Live & Local ForecastRitmos Creador  - Drum PadRitmos Creador - Drum PadLive Accurate WeatherLive Accurate WeatherSound Meter - Decibel ProSound Meter - Decibel ProWeather forecast & AlertsWeather forecast & AlertsBeat Shooter - MUSIC BEATBeat Shooter - MUSIC BEATAI Music & AI Songs GeneratorAI Music & AI Songs GeneratorMezclador de DJ - Música de DJMezclador de DJ - Música de DJDecibel: dB Sound MeterDecibel: dB Sound Meter
Explore the full publisher profile

User Sentiment

What do users think recently?

The recent review mood reads upset.

How are ratings & reviews evolving?

App Store
3.95 · 38

What users say, by theme

What Frustrates Users
  • Users report: The camera shutter button fails to trigger image capture during standard photo mode sessions

1 of 1 recent reviews analyzed · limited sample

Read the full review analysis

Competition

Competitive landscape for Beauty Camera: PrettyMe

How's the Photo & Video market?

Beauty Camera: PrettyMe operates as a free-to-use utility in the Photo & Video category. The lack of IAP or subscription gates suggests a focus on user acquisition over immediate monetization.

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The rivals identified

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The Analyst's Read

Key takeaways for Beauty Camera: PrettyMe

Where is it heading?

The Photo & Video category is consolidating around apps that offer stable, high-frequency feature updates. Beauty Camera: PrettyMe remains in maintenance mode, and the persistent shutter failure suggests the app will continue to lose users to more reliable alternatives.

  • The primary camera shutter failure persists despite recent bug fix updates, which erodes user trust in the app's core functionality.

The SWOT

Core Strengths
  • Integrated collage creation tools within the smart gallery keep users within the app for post-capture organization
Critical Frictions 1 weakness inside
Growth Levers
  • Introduction of non-intrusive monetization once the capture stability is resolved
Market Threats 1 threat identified

Next best moves

1 Invest

Rebuild camera shutter logic because the button is unresponsive during photo sessions → restore core capture utility

The counter-intuitive read

The lack of monetization gates is a liability, not an advantage…

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Bottom line

Users report: Resolving the shutter button failure is the only path to restoring the core utility, as the current inability to capture photos renders the app ineffective for its primary purpose.

Unlock 1 critical friction, 1 market threat and the analyst’s take.

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FAQ

Is Beauty Camera: PrettyMe free to use?
Yes, Beauty Camera: PrettyMe is currently free to use with no visible subscription or in-app purchase gates.
Does Beauty Camera: PrettyMe work for taking photos?
Users report that the primary camera shutter button is currently unresponsive, which prevents the app from capturing still photos.
What features does Beauty Camera: PrettyMe offer?
The app includes beauty adjustment tools like micro-shaping and skin smoothing, an online sticker library, a double-exposure editor, and a smart gallery with collage creation.

Sources

  1. [1] App Store

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Beauty Camera: PrettyMe, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Beauty Camera: PrettyMe Intelligence Report.” Updated Sep 14, 2026. https://marlvel.ai/apps/beauty-camera-prettyme

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