Beauty Camera: PrettyMe
By Coocent
Beauty Camera: PrettyMe is a photo editing and selfie capture app for iOS that includes beauty filters, micro-shaping tools, and collage assembly.
The App DNA
What makes this app unique?
The app serves users who want to consolidate capture and basic editing into a single workflow, but the current shutter failure disrupts the primary capture trigger.
For Casual mobile users seeking quick selfie enhancement and basic photo editing tools.
What does it look like?
Key features
Micro-shaping for eyes, nose, lips, and eyebrows, alongside skin smoothing and whitening.
Thematic sticker sets available for application to photos and videos.
Layering tool for blending two photos into a single composition.
How much does it cost?
The app is currently positioned as a free tool with no visible subscription or IAP gates in the metadata.
Velocity
Maintenance developmentopaqueShow more...
The app currently operates at a maintenance cadence, with only one release shipped in the last 71 days. Development is limited to minor bug fixes, with no evidence of new features or live-service content. The release history indicates a lack of active development momentum, with the latest release occurring over two months ago. The publisher provides no insight into the nature of these updates, as the changelog remains consistently opaque.
Who built it?
Coocent
13+ apps tracked · Photo & Video
User Sentiment
What do users think recently?
The recent review mood reads upset.
How are ratings & reviews evolving?
What users say, by theme
- Users report: The camera shutter button fails to trigger image capture during standard photo mode sessions
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Beauty Camera: PrettyMe
How's the Photo & Video market?
Beauty Camera: PrettyMe operates as a free-to-use utility in the Photo & Video category. The lack of IAP or subscription gates suggests a focus on user acquisition over immediate monetization.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Beauty Camera: PrettyMe
Where is it heading?
The Photo & Video category is consolidating around apps that offer stable, high-frequency feature updates. Beauty Camera: PrettyMe remains in maintenance mode, and the persistent shutter failure suggests the app will continue to lose users to more reliable alternatives.
- The primary camera shutter failure persists despite recent bug fix updates, which erodes user trust in the app's core functionality.
The SWOT
- Integrated collage creation tools within the smart gallery keep users within the app for post-capture organization
- Introduction of non-intrusive monetization once the capture stability is resolved
Next best moves
Rebuild camera shutter logic because the button is unresponsive during photo sessions → restore core capture utility
The counter-intuitive read
The lack of monetization gates is a liability, not an advantage…
Read the full takeBottom line
Users report: Resolving the shutter button failure is the only path to restoring the core utility, as the current inability to capture photos renders the app ineffective for its primary purpose.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Beauty Camera: PrettyMe free to use?
Does Beauty Camera: PrettyMe work for taking photos?
What features does Beauty Camera: PrettyMe offer?
Sources
- [1] App Store
Report last updated