Being Me is a health and fitness app for iOS that integrates journaling, goal setting, and habit tracking into a single private interface.
Product velocity
Dormant
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.8
5k reviews
Nemesis
Gratitude: Self-Care Journal
The App DNA
What makes this app unique?
Users hire Being Me to manage complex emotions and build self-awareness through structured, secure reflection exercises that require less cognitive effort than freeform journaling.
For Individuals seeking mindfulness, stress relief, and personal growth through structured journaling and habit tracking.
What does it look like?
Key features
Structured exercises based on mindfulness and cognitive behavioral therapy principles.
Accountability tool with progress visualization via charts and graphs.
Biometric security layer using Face ID or Touch ID for private entries.
How much does it cost?
Subscription model gates volume of usage, requiring payment for unlimited tracking of habits and goals.
Velocity
Dormant developmentopaqueShow more...
The app has not received a single update in over 18 months, placing it firmly in the zombie category. The most recent release provided only generic maintenance and minor content updates. There is no evidence of active development, feature expansion, or ongoing operational support for the platform.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads thrilled. Users appreciate guided journaling prompts and inspirational content foster deep emotional reflection and self-awareness for users and daily notification cadence establishes a consistent and reliable habit for users to document their thoughts.
How are ratings & reviews evolving?
What users say, by theme
- Guided journaling prompts and inspirational content foster deep emotional reflection and self-awareness for users
- Daily notification cadence establishes a consistent and reliable habit for users to document their thoughts
- Privacy features like passcode protection provide a secure environment for users to share sensitive secrets
- Streak tracking logic fails to recognize user engagement unless a new entry is created daily
49 of 49 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Being Me: Journal/Goals/Habits
How's the Health & Fitness market?
Being Me holds a 4.84 rating across 4,618 reviews on iOS. Its reliance on a subscription-only model limits user acquisition compared to the broader, ad-supported reach of category leaders like Gratitude.
Read the market outlookThe rivals identified
By Hapjoy Technologies Private Limited
This app dominates the gratitude and daily motivation space, directly competing for the same user base seeking positive habit formation and mental wellness.
- Massive user base and review volume create a significant social proof barrier for new entrants.
- Includes a vision board feature that provides a visual manifestation layer missing from Being Me.
- High release cadence ensures constant feature refinement and keeps the app relevant in search rankings.
Orca: Formerly Happyfeed DiaryContender
Heuton: self-reflect with AIContender
Untold - Voice JournalContender
Rosebud: AI Journal & DiaryContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Being Me: Journal/Goals/Habits
Where is it heading?
The self-care market is shifting toward AI-integrated coaching and multi-modal input, leaving Being Me's static, text-heavy approach vulnerable to disruption. Unless the team addresses database instability and broadens the free-tier utility, the app will struggle to maintain its current rating against more agile, AI-forward competitors.
- Database errors causing lost entries erode trust, leading to churn among users who have built a long-term habit.
- High user satisfaction with guided prompts indicates the core mindfulness value proposition remains strong for the current base.
The SWOT
- Mindfulness-based guided exercises foster deep emotional reflection
- Biometric privacy lock provides a secure diary environment
- Minimalist design reduces cognitive load for daily users
- Implement voice-to-text to lower entry barriers
- Add multimedia support for goal visualization
- Introduce lifetime purchase options to increase long-term commitment
Next best moves
Audit database save-logic because users report missing entries → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The subscription-only model is not a revenue moat but a growth ceiling…
Read the full takeFeature gaps
Vision boards (available in Gratitude but missing here) +2
Since the last report: The app's competitive outlook has shifted from a focus on technical stability to a broader critique of its business model and vulnerability to AI-integrated competitors.
Bottom line
Being Me provides a secure, structured space for mindfulness, but database instability and rigid streak logic threaten long-term retention. The PM must prioritize technical stability over new features to defend the user base against AI-driven competitors.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated