Belong vs its rivals

Side-by-side comparison against Belong's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Belong
This App
PropertyMe
Contender
Core Identity
DeveloperBelong LLCBuildingLink.comEvening Telegram CompanyDigital CastlePerchwellProperty Me Pty Ltdnewhome.ch AGUniversity LivingSotheby's International RealtyBadiapp Technologies S.L
CategoryLifestyleLifestyleNewsLifestyleLifestyleLifestyleBusinessLifestyleBusinessLifestyle
PlatformiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOSiOSiOS, AndroidiOS, Android
Store Metrics
Rating4.7 / 54.7 / 50.0 / 53.5 / 53.9 / 55.0 / 54.8 / 54.9 / 51.5 / 54.5 / 5
Ratings Count1472,10902311774184459
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateFeb 7, 2022Feb 22, 2010Apr 8, 2026Nov 5, 2019Apr 9, 2016Aug 26, 2021Sep 14, 2010Jun 16, 2022May 29, 2019Aug 5, 2015
Last UpdatedMay 6, 2026Apr 23, 2026Apr 8, 2026Oct 10, 2024May 12, 2026Mar 24, 2026Sep 1, 2025May 12, 2026Oct 3, 2024Apr 27, 2026
Sentiment & Reviews
Sentimentnegativeterrible--mixed--excellentterriblepositive
Score25/10020/100--55/100--95/10015/10085/100
Praises
  • Property management interface provides a centralized location for residents to track home maintenance requests
  • Centralized property management tools provide convenience for residents to handle common building tasks independently
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  • Extensive property listings provide a window into high-end luxury real estate markets globally
  • Simplified interface that replaces traditional phone-based rental inquiries
Complaints
  • Frequent application crashes during payment submission and repair requests disrupt the core user experience
  • Aggressive and non-transparent billing practices create significant financial friction for both tenants and property owners
  • Persistent login failures and session timeouts force users to re-authenticate daily on mobile devices
  • Critical feature regressions and missing functionality hinder basic building operations like amenity bookings
  • Outdated user interface design and poor navigation create significant friction for daily property management tasks
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  • Navigation failures including missing back buttons trap users inside individual property listing pages
  • Lack of advanced identity verification compared to global competitors
Requests
  • Granular control over payment methods and account settings within the application interface
  • Comprehensive feature parity with the web portal to enable full amenity and announcement management
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  • Standard navigation controls like a back button are required to prevent search flow frustration
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Strategic Intel
Strengths
  • Concierge-style service model reduces landlord labor
  • Guaranteed rent payments create a B2B distribution barrier
  • Resident ID functions as a high-frequency daily utility for building access
  • Centralized B2B operational hub drives enterprise-wide adoption across managed properties
  • Agent-client communication portal powered by kvCORE
  • Localized service vendor referral network
  • Post-sale review trigger captures high-emotion feedback
  • Agent promoter campaign tool provides direct marketing utility
  • RESO standard compliance functions as a technical barrier to entry for non-MLS integrated competitors
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  • Regional listing density sustains organic search traffic
  • AXA rental insurance integration creates B2B distribution barrier
  • 24/7 expert support builds high trust [4.85 rating]
  • 2M+ global bed inventory provides wide reach [Marketplace scale]
  • Global brand prestige sustains high-end listing inventory
  • VR property tours differentiate the visual product
  • Modern UI reduces friction in room discovery [Market: European rental segment]
  • Regional focus allows for higher quality localized listing data [Market: European rental segment]
Weaknesses
  • Frequent crashes during payment submission
  • 0.45★ rating gap between iOS and Android
  • Opaque billing practices
  • Persistent login failures force daily re-authentication for the majority of users
  • Missing feature parity with web portal creates functional gaps in amenity management
  • Outdated UI navigation creates friction for daily property management tasks
  • Zero rating count on iOS and Android
  • No daily-active engagement loop
  • Dependency on third-party platform features
  • 0-rating on Android platform
  • 3.5-rating on iOS with only 2 reviews
  • Requires claimed profile for access
  • 1.1★ Android-iOS rating gap indicates poor cross-platform parity
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  • Absence of digital application tools increases user friction
  • No automated viewing planner for landlords
  • Manual booking process creates friction [No self-serve flow]
  • Lack of immersive virtual tours [Static listing limitation]
  • 1.48 iOS rating indicates critical usability failure
  • Missing back-button navigation forces search restarts
  • Unresponsive touch controls drive high churn
  • Lack of robust ID validation features [Metric: Competitive churn]
  • No cloud-save functionality for search preferences [Metric: User feedback]
Pricingfreemiumsubscriptionfreefreemiumsubscriptionfreefreemiumfreefreefreemium
MomentumMaintenanceMaintenance-MaintenanceMaintenanceActiveZombieMaintenanceZombieMaintenance
Update Cadence2 versions, ~1d avg2 versions, ~2d avg-2 versions, ~293d avg2 versions, ~1d avg5 versions1 versions1 versions, 1 majors/6mo2 versions, ~2d avg2 versions, 1 majors/6mo, ~65d avg

Compare Belong head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Belong, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0